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Webinars & Enterprise Streaming

Power of HIMSS TV: Enterprise Television Marks the Future of Marketing

The Power of HIMSS TV: Enterprise Television Marks the Future of Marketing

Drew VanVooren
Tue Feb 12, 2019
For the second year in a row, HIMSS TV is back to bring the world’s largest health, information and technology conference to the laptop, TV and mobile phone screens of over 110,00 unique viewers... more
Social Media Marketing Tips Key Considerations for Live Streaming Video

Social Media Marketing Tips: Key Considerations for Live Streaming Video

Trilby Lawless
Mon Jan 14, 2019
80% of consumers prefer to watch a live video over reading a social post, and viewers will spend more time watching live content than pre-recorded. In an earlier blog post from our Digital Media... more
Consolidating Marketing and Public Relations

IN THE KNOW - Consolidating Your Marketing and Public Relations Platforms

Ben Chodor
Thu Jan 3, 2019

Marketing and public relations go hand-in-hand, just like consolidation and efficiency. In this video blog post, I'll share with you why consolidating your marketing and PR efforts will lead to... more
Happy Holidays From West

Happy Holidays From West

Ben Chodor
Thu Dec 20, 2018

On behalf of all of us at West Digital Media Solutions, I'd like to thank you for a wonderful year. Happy Holidays to you and your family, and as I always say, what better way to share this message... more
2019 Predictions for Live Streaming, Webcasting, Webhosting, Public Relations, Influencers and Monitoring

2019 Predictions for Live Streaming, Marketing and Public Relations

Ben Chodor
Mon Dec 17, 2018
What a year 2018 has been. Not only has this been a big year for West Digital Media Solutions, with several acquisitions, but we’ve also seen tremendous growth in the way our clients are... more
Webcast Marketing Strategies

IN THE KNOW - Influencer Marketing Strategies for Webcasts

Trilby Lawless
Thu Dec 13, 2018

Did you know influencer marketing has been around long before Instagram and social media took over?
This marketing strategy actually dates back decades and the effects it has on a brand's awareness... more
How to Make Video Stick: Getting Your Whole Organization Involved in Video Creation for Communication

How to Make Video Stick: Getting Your Whole Organization Involved in Video Creation

Trilby Lawless
Thu Nov 29, 2018
Enterprise video content is often focused on the external audience with marketing webinars, live streaming conferences and advertising content. Before diving into external videos, a good place to... more
Engaging Town Hall

5 Secrets of an Engaging Town Hall

Kevin McMahon
Wed Jul 25, 2018
"You will never get a second chance to make a first impression." - Will Rogers
This should be the mantra of every Town Hall you put on. Gatherings like town halls can be stressful for your employees... more
Webinar analytics

Analytics and Reporting: Your Secret to a Well-Engaged Audience

Kevin McMahon
Mon Jul 9, 2018
If you broadcast to your employees and nobody pays attention, did you get your message across?
You’ve purchased a webcast platform. You’ve started to deliver webinars on a regular basis. You even... more
Engage Employees Through Webinars

9 Tips to Get Employees Engaged Through Webinars

Kevin McMahon
Fri May 25, 2018
Employee engagement needs your attention now. According to a recent study “DNA of Engagement: How Organizations Can Foster Employee Ownership of Engagement,” conducted by The Conference Board, only... more
Enterprise Town Hall Trends

6 Top Trends for Enterprise Town Halls

Kevin McMahon
Tue May 8, 2018
Enterprise town halls have changed in so many ways that they are becoming somewhat unrecognizable… and that’s a good thing. From who to invite to what to present to how attendees felt about the... more
Enterprise Video Benefits

Six Unexpected Benefits of Incorporating Video into your Enterprise Communications

Kevin McMahon
Mon Apr 23, 2018
In their personal lives, your employees mix video and email and chat and instant messaging, blending whatever media is necessary to convey their point. Businesses would do well to provide the same... more
ITs role in webcasting

IT's Important Role in Self-Service Webcasting

Kevin McMahon
Thu Apr 5, 2018
Don’t be fooled by the term “self-service webcasting.” While emerging cloud-based platforms are empowering and revolutionary, IT and others within the organization still need to be on deck to help... more
Engage Millennials with Video

7 Ways to Engage Millennials with Enterprise Video

Kevin McMahon
Wed Mar 7, 2018
Millennials first outpaced Generation X as the largest generation in the U.S. workforce three years ago, according to the Pew Research Center. Ever since, CEOs and other top executives have worked... more
Hiring with Digital Tools

How Hiring Managers Can Improve Their Processes With Digital Tools

Luis Ramirez
Wed Sep 20, 2017
Ask any HR professional what the toughest part of their job is, and they’ll quickly reply that it’s hiring. In fact, two-thirds of HR professionals reported that they struggle with the hiring process... more
Enterprise Video to Increase Engagement

Event Recap: Leveraging Enterprise Video to Increase Engagement

Luis Ramirez
Wed Aug 23, 2017
West’s Unified Communications Services is hitting the road for a four-city, invitation-only networking tour. With stops in Houston, Boston, Denver and Chicago, these events are bringing together... more
Recruiting Tech Adoption

Survey: Digital Recruiting and Onboarding Tools Still Underutilized

Luis Ramirez
Tue Jul 25, 2017
2017 is not a bad time to be looking for a new career opportunity. Thanks to a stable economy and some of the lowest unemployment rates of the last 16 years, we’re clearly in a job seeker’s market.... more
How top Lead a Meeting

How to Lead a Meeting with Moderation Tools

Luis Ramirez
Tue May 16, 2017
“PowerPoint presentations in grade school or high school are often more enjoyable to watch than those in corporate settings.”- Carmine Gallo, Communications Coach and Forbes Contributor
Moderating a... more
Employee Training for Introverts

How to Make Employee Training Work for Introverts

Luis Ramirez
Tue Feb 7, 2017
Haven’t yet implemented training and development programs in your organization? If you’re looking to retain employees in the new year, you may want to start. According to our research, two out of... more
How to Run Webinars

3 Tips for Running a Smooth Webinar

Luis Ramirez
Tue Jan 24, 2017
Today’s communication landscape is overrun with options, but one that continually stands above the rest is the webcast, also known as a webinar. While this tool has become incredibly common in the... more
Video Interview Tips

4 Steps to Ensure Smooth, Productive Video Interviews

Luis Ramirez
Wed Jan 4, 2017
As the workforce becomes more remote, video interviews have become a go-to tool for screening talent. Video conferencing allows recruiters to expedite the interview process while also providing the... more
Webinar Video Endpoints

November Webinar: Connecting your Video Endpoints to Microsoft Office 365

Luis Ramirez
Wed Nov 2, 2016
Video conferencing continues to gain popularity; and with the increasing mobility of today’s workforce, business users are joining video meetings from different locations, using different devices and... more
Webcast vs Webinar: What’s the Difference?

Webcast vs Webinar: What’s the Difference?

Kristen Rich
Tue Nov 1, 2016

A webcast is typically a one-to-many presentation conducted over the internet. It's much like a traditional TV broadcast, but shown live via an internet stream. The recording is then stored on a... more
Video Conferencing Thought Leaders

How to Deploy Video Conferencing Far and Wide

Luis Ramirez
Tue Sep 20, 2016
The History and Evolution of Video Conferencing
In the early days of video conferencing the medium required clunky in-room systems. Despite this, video conferencing was an exclusive club in the... more
Video Conferencing Webinar

Free Webinar: How to Deploy Video Conferencing Far & Wide

Luis Ramirez
Tue Aug 30, 2016
Once a high-end tool only available to the c-suite, video conferencing has broken down the boardroom door. The technology should be deployed widely to increase collaboration and drive the employee... more
Live Stream Company Events

7 Tips for Live Streaming Your Next Company Event

Luis Ramirez
Tue Aug 9, 2016
From corporate town halls to sales and marketing campaigns, live streaming of company events online is becoming the new ‘norm’ in today’s technology driven-society.
Streaming your company event is a... more
Private Business Video Hosting

Harness the Power of Enterprise Video Solutions

Luis Ramirez
Tue Jul 5, 2016
A picture might be worth a thousand words, but one minute of video is worth 1.8 million, according to marketing experts. This powerful media form uses a series of pictures to spark emotional... more
Webcast Stevie Awards 2016

West UC Webcast Platform Wins 2016 Stevie Awards

Luis Ramirez
Mon Jun 27, 2016
We are proud to announce that West Unified Communications won both a gold and bronze Stevie Award at the 2016 American Business Awards. The American Business Awards are the nation’s premier business... more
Earnings Calls

6 Tips for Running a Smooth Earnings Call

Kristen Rich
Wed May 4, 2016
Now that the quarter is behind us, plenty of organizations are prepping to host their earnings calls. In terms of regulatory compliance and media perception, earnings and investor relations events... more

Obsess Over Customers & They’ll Love Your Brand

Kristen Rich
Wed Dec 2, 2015
We are in a new era of business. No longer is the competitive edge gained through manufacturing, distribution, or information: It’s through the customer – and via seamless engagement with them across... more
Webcasting Goes Mainstream

The Rise of Webcasting in Business Communications

Kristen Rich
Mon Nov 16, 2015
From clips of national news stories to snippets of late-night comics and pet antics, webcasting has become part of our daily online experience. In both our personal lives and as consumers, we use... more
Webinars Generate Leads

Leverage Webinars to Generate Leads - Part 2

Kristen Rich
Wed Nov 11, 2015
In her recent webinar, Leveraging Webinars & Optimizing Content to Generate Leads, Hana Abaza, VP of Marketing at Uberflip, points out that five years ago content was king, but now distribution... more
Webinars Generate Leads

Leverage Webinars to Generate Leads - Part 1

Kristen Rich
Thu Nov 5, 2015
If you sip a piña colada in your backyard, it’s simply a nice treat. Savor that same drink on a beach in Hawaii, however, and it becomes a full-blown experience. The same holds true with how you... more
B2B Event Speaker

5 Tips for B2B In-Person Events to Increase ROI

Kristen Rich
Tue Oct 27, 2015
Each year, B2B marketing budgets have the same top-of-the-list expense: in-person events. For 2015, 78 percent of marketers surveyed by Forrester Research expected to invest in conferences,... more
State of Employee Training

State of Employee Training (Infographic)

Kristen Rich
Wed Oct 14, 2015
Investing in the continued professional development of employees is beneficial for both office morale and companies’ bottom lines. When training works, it develops employees toward their long-term... more
Webcasting vs. Web Conferencing

Webcast vs. Web Conference: What's the Difference?

Kristen Rich
Tue Sep 29, 2015
The explosive popularity of virtual events has been accompanied by an understandable degree of user confusion. In a world of webcasts and web conferences, many incorrectly assume that the terms (and... more
Increase Webinar ROI

5 Tips for Increasing ROI on Webinars & Webcasts

Kristen Rich
Tue Sep 8, 2015
Webinars and webcasts are quickly gaining momentum in the marketplace. Whether it’s to create brand awareness, generate leads, administer corporate training or provide thought leadership, they enable... more
World of Virtual Job Recruiting

Welcome to the World of Virtual Job Recruiting

Kristen Rich
Thu Jul 23, 2015
Class of 2015 graduates have barely been out of school for just a couple of months, but businesses around the world are eager to bring them on board.
According to ManpowerGroup’s 2014 Talent Shortage... more
Virtual Events Marketers

Marketers Likely Return Users of Virtual Events

Kristen Rich
Tue Mar 10, 2015
Leads are the lifeblood of any company and the end goal of most marketing efforts. Marketers are constantly looking for new ways to drive the most leads within their budget. One traditional way to... more
eLearning Study

eLearning Growing, Changing Enterprise Training

Kristen Rich
Fri Feb 27, 2015
E-learning has emerged as one of the hottest technologies that corporations are using to train employees.
How popular is e-learning among enterprises? A recent study from Elearning! Magazine surveyed... more
Virtual Events Better

4 Ways an Event Can Be Better as a Virtual Event

Kristen Rich
Mon Aug 11, 2014
Virtual events are changing the nature of the business world. In addition to saving loads of time and money, they also offer tracking tools and easy accessibility to achieve quality results as well... more