Whiteboard Fridays: Instant Messaging vs Enterprise Messaging
The Evolution of Messaging
First there was the written word, then the phone, then email, then instant messaging and texting, and now enterprise messaging and Unified Communications.
Remember when messaging meant using something like MSN Messenger or Yahoo Messenger? Those platforms were the original uses of “messaging” where you could directly reach out to a single user to have a conversation, usually a friend or a relative. It wasn’t long before the business world took notice of how messaging was being used and applications began to develop that included the instant messaging of the consumer world with “presence”, or simply the ability to know a fellow teammate was there and then you can send them a message. Those platforms evolved to have more capability beyond the “user to user” messaging capability, like Skype, where multiple people working on projects could all chat with each other in real time. It was then that messaging became a defacto method of communicating with coworkers in business world.
Now, we have enterprise messaging, with the growth of Slack, HipChat, Microsoft Teams, and Cisco Spark, being used for workflow collaboration across the globe. Team members, regardless of where they are physically located, can now be connected all day if so required to “chat” through projects and deadlines. Enterprise messaging helps you collaborate better with your colleagues in a group environment, and these meetings are saved and searchable for future reference- something that was missing from previous iterations of messaging platforms - and allows this work to be closely tied in to corporate Unified Communications efforts, enabling anyone who requires access to that information to use it at any time.
Preparing for a Mobile Future in Your Enterprise
According to a study by Strategy Analytics, 1.75 billion people will be mobile by 2020. With the rapid expansion of this remote workforce IT professionals are working to meet enterprise mobility communication demands. Enterprise messaging and Unified Communications play a large role in the future of business.
West has been working closely with Cisco on their Spark platform to ensure it is what customers need it to be. In the below video, Marcus Schmidt, the Senior Director of Product at West Unified Communications, talks about the differences between instant messaging and enterprise messaging, and what the future holds for messaging services.
At West, we'd love to hear from you about this trend towards enterprise messaging and UC, to learn what your company is doing to meet communication demands. So give us a call at West Unified Communications, we'd love to chat with you about it.
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