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How Pursuing Digital Transformation Amplifies Business Disruption

Tuesday, April 11, 2017 - 10:45
Amplify Business Disruption

The Importance of Private, Reliable, Secure Business Communications

In our previous installment of this blog series we explored "Why Digital Transformation is Competitive Advantage for Collaboration." This week, in part three of the series, we are identifying stabilizing factors provided by unified communications in a disruptive business environment.

Part 3: How Pursuing Digital Transformation Amplifies Business Disruption

Late last year, global IT advisory firm Gartner issued its customary “Top Strategic Predictions for 2017 .” The authors titled the report “Surviving the Storm Winds of Digital Disruption.”

Indeed, the label seems apropos for today’s electronic business environment, an age when digital transformation equals digital disruption for many companies around the world. Consider this finding from World Economic Forum (WEF) study we featured in Part 1 of this blog series: About half (45percent) of the tech visionaries surveyed expect the first Artificial Intelligence (AI) machine will serve as a director on a corporate board by 2026.

A provocative statistic that serves as further evidence that the pace of digital transformation in daily life and, hence, in everyday business is unrelenting. Furthermore, its stride is quickening, broadening and escalating.

Is there a limit? We believe there should be. As providers of conferencing and collaboration tools, we feel the human element is vital to the debate and discussion of digital transformation and disruption.

Why? John P. Kotter, Harvard Professor and best-selling author of That’s Not How We Do It Here, captured the truth behind the trend best when he said:

“Organizations need both disruption and stability to thrive.”


Collaborative Communications Delivers 3 Stabilizing Assurances to Disrupted Businesses

We agree with Kotter and see Unified Communications (UC) solutions as a balancing force for companies seeking for stability amid digital disruption. Sure, our bias is clear. But our case is based not on the features and functions of tools, but three assurances UC technology delivers to executives conducting in digital business on a worldwide scale:

1. Secure End-to-End Communications

Executives need conferencing and collaboration within their organization to be free of competitive intrusion. Fraud, malware and network breaches that disrupt communications are matters for their operations team to handle. Senior leadership wants to be assured that, during any given business interaction, only invited participants are involved.

This desire, of course, carries beyond the C suite. But breaks in secure communications do the greatest strategic damage at the highest levels. If competitors could join monthly conference calls with the sales team, how many deals could be soured? How would stock prices plunge if competitors could intercept financial reports before earnings calls? The array of risks is hard to fathom – and to anticipate.

2. Private Control Over Communications

Executives want precise control over the flow of information in their companies to manage corporate culture. Given their responsibilities, they should conduct proprietary and confidential interactions with staff, customers and partners at appropriate levels at their own discretion. Should every member of an organization have access to all available business content all the time? Transparency in communications should have boundaries – e.g., personnel files. It’s pragmatic issue. Discussions relevant and suitable for the accounting team may waste R&D group’s time. So, privacy in conferencing and collaboration becomes a matter of agility, a way to communicate more efficiently and effectively than competitors.

3. Reliable, Supported Technology

Conferencing and collaboration tools should be available and accessible to executives working anywhere, at any time from any place in all modes – voice, visual and virtual. Digital technology is speeding globalization of business by softening traditional confines such as time zones and borders. So, senior leaders justifiably expect their company’s communications to break free of these conventional limitations, too. In a contest with competitors, each moment of network downtime, every burst of static during a call, and even a few seconds of video buffering are delays and distractions disruptions that could become disadvantages.

What is a “Democracy of Information?” And how do business communications enable one? We tackle these questions and more in the next several posts in this series.

This is Part three of our 9-part series. Check out the rest of the series.

Business Communications Essentials

Amplify Business Disruption