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Whiteboard Fridays: VoiceMaxx Cloud Calling - Enterprise-grade Hosted Voice for the Midmarket

Friday, May 17, 2019 - 09:00
VoiceMaxx Cloud Calling

In early 2018, Cisco announced the completion of its acquisition of BroadSoft, changing the dynamics of the UCaaS market and adjacent cloud-based contact center market. Following the acquisition, Cisco combined BroadSoft’s BroadCloud Calling solution with Webex Teams to create a bundled cloud-based calling and team collaboration tool Cisco has named Webex Cloud Calling. Webex Cloud Calling is currently available from a small number of elite Cisco partners, including West. West’s version of the solution, branded VoiceMaxx Cloud Calling, is the only solution that includes a built-in proprietary PSTN connection.  

VoiceMaxx Cloud Calling is an ideal solution for midmarket organizations seeking a professional business phone system combined with powerful collaboration capabilities. Many smaller midmarket companies face the challenge of spotty call quality and inefficient routing, and often lack the resources to support multiple locations or remote and mobile workers. VoiceMaxx Cloud Calling addresses these issues and offers higher levels of redundancy and resilience along with a predictable, monthly opex cost model. It also includes Webex Teams, providing a place for teams to meet, share files and collaborate in real-time, while Webex Meetings can easily be added for additional collaborative options.

A Completely Integrated Solution from West

VoiceMaxx Cloud Calling from West combines the best of what Cisco does – which is call control in the Cisco Cloud – together with West’s best of breed voice and PSTN services to form a fully integrated solution. Businesses that engage West to deliver this service will have the benefits of maintaining one contract and having one support experience.

However, Cisco offers Webex Cloud Calling through other partners that are not integrated like West. In these instances, the solution comes to market with a different and slightly more complex approach. In this scenario, a business would purchase the call control portion of the solution through a Cisco VAR (value-added reseller), and also engage a telecommunications provider that would connect to the business via an on-premises local voice gateway. This approach would provide a similar solution to what West is able to offer, but presents potential challenges when it comes to troubleshooting as the business now has multiple entities to engage if and when issues arise.

Benefits of a Single-Vendor Approach

Simplified troubleshooting remains a top benefit of a single-vendor approach to UC. When businesses work with a UCaaS partner like West, they have a single point of contact that can quickly identify and efficiently remedy any problems that might occur. With a multi-vendor approach, businesses have to do more of the heavy lifting to determine the origin of the issue and who to engage to fix it. In midmarket organizations where IT resources tend to be limited, a single-vendor solution can save internal teams a great deal of time by offloading things like troubleshooting and ongoing maintenance to a single trusted partner.

A single-vendor approach to UC can also result in a more streamlined implementation versus a multi-vendor approach that might require additional time for integration among providers - particularly in organizations with complex environments. Midmarket organizations that have experienced rapid growth through mergers and acquisition are often tasked to join multiple fractured communications environments. By combining under a single vendor, these businesses are often able to expedite time to deployment.

Contact us today to learn more about VoiceMaxx Cloud Calling and how it can give your company a leg up on the competition.


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