Quel produit utilisez-vous actuellement ?
Hide

[In the Know] What is Word-of-Mouth Marketing?

Friday, January 24, 2020 - 18:00
[In the Know] What is Word-of-Mouth Marketing?

Word-of-mouth marketing is nothing new.

For centuries, it’s been a key influencer in consumer purchasing decisions. In fact, 92% of people trust recommendations from their network more than all other forms of marketing.

Put simply, word-of-mouth marketing means tapping into users’ extensive network of recommendations, ensuring that YOUR brand is at the center of the conversation.

When done successfully, word-of-mouth helps you:

  • Build trust with customers
  • Gain consumer loyalty
  • Create consistent brand buzz

To learn more about this powerful marketing channel, watch my guest episode of In the Know:

If you want cutting-edge information on the future of word-of-mouth marketing, be sure to join our Ambassador team on Jan. 30 for “More than a Trend: the Future of Word-of-Mouth Marketing,” an exclusive conversation with the American Marketing Association and Bump Boxes - this is a webinar you DON’T want to miss.


What to Read Next:

[Meet Intrado Digital Media] Referral Marketing

Best of 2019: Intrado Digital Media Webinars

Partager