Digital Communications
Why Sentiment Analysis is Key to Successful Brand Management
Thu Apr 18, 2019
With around 2.5 quintillion bytes of data being generated daily, and a major part of it being human impressions and emotions regarding products and brand names, the success or failure of a company... more
How Media Monitoring Can Build Your Brand
Tue Apr 16, 2019
This post is an excerpt from our e-book, Five Ways Media Monitoring Can Benefit Your Business and Brand. Download the e-book and learn more about our media monitoring solutions.
Want to know whether... more
Want to know whether... more
![[Live Webcast] Why Webinars Are Essential for Every Marketer](https://www.westuc.com/files/styles/medium/public/2019_0410_Why-Webinars-Are-Essential-for-Every-Marketer%20%28002%29.png?itok=B-k6TEYL "[Live Webcast] Why Webinars Are Essential for Every Marketer")
[Live Webcast] Why Webinars Are Essential for Every Marketer
Thu Apr 11, 2019
When it comes to webinar solutions, did you know that…
Webinars are no longer just for “top of the funnel” leads?
The interaction webinars create generates valuable prospect data?
Your sales team can... more
Webinars are no longer just for “top of the funnel” leads?
The interaction webinars create generates valuable prospect data?
Your sales team can... more
How to Use Webcasts for Employee Engagement
Mon Apr 8, 2019
The following post is courtesy of Biray Seitz, M.S. as part of client-contributed content to our CONNECT newsletter.
When it comes to employee engagement, webcasts can offer a cost-effective solution... more
When it comes to employee engagement, webcasts can offer a cost-effective solution... more
Influencer Marketing: What is it and Why is it Important?
Thu Apr 4, 2019
Influencer marketing is nothing new. Celebrities and other well-known individuals have been used to promote products and services since the early 20th century.
However, social media has given rise to... more
However, social media has given rise to... more
The Benefits of Including Trade Media in Press Release Distribution
Tue Apr 2, 2019
At some point, you may have found yourself wondering about trade media—what it is and why it’s important to your press release distribution strategy.
Let’s begin.
What is Trade Media?
“Trade media”... more
Let’s begin.
What is Trade Media?
“Trade media”... more
![[Infographic] Five Can’t-Miss Tips for Better Performing Content](https://www.westuc.com/files/styles/medium/public/2019_0326_Five-Can%27t-Miss-Steps-for-Better-Performing-Content.png?itok=95rMWWB- "[Infographic] Five Can’t-Miss Tips for Better Performing Content")
[Infographic] Five Can’t-Miss Tips for Better Performing Content
Thu Mar 28, 2019
Today’s consumers spend nearly one-third of their day engaging with digital content—and their attention has become a precious commodity.
For marketers and PR pros, high-performing content plays an... more
For marketers and PR pros, high-performing content plays an... more
Media Monitoring and IPOs: How Monitoring Can Help Counsel Companies and Executives
Wed Mar 27, 2019
The transition to a public company presents an opportunity for communications teams to provide strategic counsel.
As such, media monitoring should be one part of the initial public offering (IPO)... more
As such, media monitoring should be one part of the initial public offering (IPO)... more
Let's Go Public: Use Webcasting to Engage Employees During Your IPO
Tue Mar 26, 2019
Keeping your employees informed and engaged is challenging enough–doing so while your company goes public is even more difficult.
Along with the glare of media attention that’s often part of the... more
Along with the glare of media attention that’s often part of the... more
![[AMA Article] Webinar Recap: Create Scroll-Stopping Content for Marketing & PR](https://www.westuc.com/files/styles/medium/public/2019_0319_How-to-Create-Scroll-Stopping-Content-for-Marketing--PR%20%28005%29.png?itok=vMKHjwg3 "[AMA Article] Webinar Recap: Create Scroll-Stopping Content for Marketing & PR")
[AMA Article] Webinar Recap: Create Scroll-Stopping Content for Marketing & PR
Mon Mar 25, 2019
West Digital Media Solutions recently joined forces with content and SEO experts from 9thCO, ScribbleLive and PubMatic for a live panel discussion on how to create content that’s engaging, optimized... more
IPO Communications Strategy: Identifying and Understanding Your Audiences
Thu Mar 21, 2019
In addition to a company’s founding, making the first sale or becoming profitable, an initial public offering (IPO) is one of the most significant milestones a business can achieve.
Having a strong... more
Having a strong... more
New eCDN Partners Integrated Into West Studio
Wed Mar 20, 2019
We have exciting news to share!
To support our enterprise customers across the globe with high-quality video delivery, West Studio now integrates with industry leading eCDN partners Hive, Kollective... more
To support our enterprise customers across the globe with high-quality video delivery, West Studio now integrates with industry leading eCDN partners Hive, Kollective... more
Telling Your Investment Story
Tue Mar 19, 2019
Too often, we think of investor relations (IR) as a purely numbers-driven function, focused entirely around the annual corporate reporting cadence: earnings, earnings, earnings, earnings, annual... more
How the PESO Model Can Improve Your Content Strategy
Thu Mar 14, 2019
To ensure your communications programs are a success, you must first create a diverse content strategy.
A popular communications blueprint is the PESO (Paid, Earned, Shared, Owned) model. PESO was... more
A popular communications blueprint is the PESO (Paid, Earned, Shared, Owned) model. PESO was... more
Using Media Intelligence to Optimize Content
Tue Mar 12, 2019
As marketers and communicators, we’re told that creating content is key to capturing the attention of our audience and standing out. For those without a robust content creation program, and even... more
New Cryptocurrency and Cannabis Distribution Networks from GlobeNewswire
Fri Mar 8, 2019
At West Digital Media Solutions, we strive to be an innovative partner for our clients by listening to their communications needs and paying attention to news trends. We are excited to share the... more
Five Best Practices for Distributing an Earnings Press Release
Mon Mar 4, 2019
Companies around the world share their financial results with media and investors by distributing their earnings press releases via a newswire service.
Speed, accuracy, and professionalism are a must... more
Speed, accuracy, and professionalism are a must... more
10 Ways You Can Improve Your Website Content Right Now
Tue Feb 26, 2019
Website content—it’s just as important as navigation and usability because it’s what informs investors. It’s the reason they visit your IR website.
While it’s vital your content is accurate and... more
While it’s vital your content is accurate and... more
How to Optimize Your Content for Search
Mon Feb 25, 2019
Did you know that there are five billion internet searches worldwide every day across Google and other search engines?
If consumers are relying that heavily on search for their news, information, and... more
If consumers are relying that heavily on search for their news, information, and... more
Optimization Tips for Your IR Website and Newsroom
Fri Feb 22, 2019
I know what you're thinking.
"Optimization? Like SEO? Isn't that marketing's problem?"
While we all prefer to leave the complex algorithms that drive website searches to the creative folks in... more
"Optimization? Like SEO? Isn't that marketing's problem?"
While we all prefer to leave the complex algorithms that drive website searches to the creative folks in... more
5 Best Practices to Help You Create the Content Your Customers Want
Wed Feb 20, 2019
Most organizations are constantly creating content for their customers. From emails to e-books, marketing and communications teams produce a wide range of materials to help customers better use... more
The Key to Delivering Impactful Video Communications in China
Tue Feb 19, 2019
Over the past several years, video communications and webcasting have grown into crucial pieces of a communicator's toolkit. This trend has happened globally, with the use of video expected to double... more
![[Infographic] How is Social Media Transforming Investor Relations?](https://www.westuc.com/files/styles/medium/public/2019_0206_How-Is-Social-Media-Transforming-Investor-Relations%20%28003%29%20-%20header_0.png?itok=fyhiMic5 "[Infographic] How is Social Media Transforming Investor Relations?")
[Infographic] How is Social Media Transforming Investor Relations?
Thu Feb 7, 2019
In 2019, you can’t build an investor relations strategy without social media.
Stakeholders are increasingly turning to companies’ social networks for information.
Many investors trust platforms like... more
Stakeholders are increasingly turning to companies’ social networks for information.
Many investors trust platforms like... more
![Digital IR Best Practices: Five Things to Know for 2019 [Webinar Recap]](https://www.westuc.com/files/styles/medium/public/2019_0205_Digital-IR-Best-Practices_Five-Things-to-Know-for-2019-%5BWebinar-Recap%5D.png?itok=Nqfhva3O "Digital IR Best Practices: Five Things to Know for 2019 [Webinar Recap]")
Digital IR Best Practices: Five Things to Know for 2019 [Webinar Recap]
Tue Feb 5, 2019
West Digital Media Solutions recently partnered with IR Magazine to present a special webinar on how to modernize your digital IR communications strategy.
Our session featured leading IR experts... more
Our session featured leading IR experts... more
How to Power-Pack Your PR with Social Media
Tue Jan 29, 2019
The following post is courtesy of Rochelle Reiter at Orange Label as part of client-contributed content to our CONNECT newsletter.
Gone are the days of simply posting a press release on the wire,... more
Gone are the days of simply posting a press release on the wire,... more
5 Ways I Use Tech for More Effective Business Travel
Fri Jan 25, 2019
One of the things I enjoy most about being part of a global organization is the opportunity to travel to our different offices to meet our team and see clients in person. I never take for granted how... more
Taking a Strategic, Bottoms-Up Approach to Marketing Communications Strategy
Wed Jan 23, 2019
The following post is courtesy of Johanna Bauman at PubMatic as part of client-contributed content to our CONNECT newsletter.
In a crowded market like advertising technology, it is important to get... more
In a crowded market like advertising technology, it is important to get... more
Why Media Intelligence is Critical to Your PR Workflow
Tue Jan 15, 2019
At a recent Institute for Public Relations event I attended, I noticed a common trend—PR professionals are constantly trying to stay on top of the ever-changing landscape of social media and how it... more
5 Digital Media Resolutions for 2019
Thu Jan 10, 2019
As we close the books on 2018 and begin work on a new year, it's hard not to think about the things we didn’t accomplish last year, or things we could have done differently, especially in our... more
How to Add SEO-Optimized Hyperlinks to Your Press Releases
Wed Jan 2, 2019
One of the most important goals of any online press release is to drive traffic to your website. Whether your company is launching a new product, hosting an event, or featuring new content, embedded... more
Using Video in Press Releases: Best Practices
Wed Dec 12, 2018
The use of video in the communications world is increasing rapidly. Video quickly and effectively conveys a message—one that tends to stick with the viewer. Inside your organization, video can be... more
How to Reach Journalists with Your Website
Wed Dec 5, 2018
For many companies, an update to their corporate website or newsroom is a major undertaking involving multiple stakeholders―sometimes the project can stretch for months. Often in the scope of such a... more
The Evolution of the PR Pitch
Mon Dec 3, 2018
Everyone in PR knows the pitch has changed considerably over the years as email, social media, and real-time journalism continue to shape how we tell stories, and how news is created and shared.... more
How to Find and Partner with the Right Niche Influencers
Fri Nov 30, 2018
It’s no secret that influencers impact consumer behavior. Snapchat’s $1.3 billion loss in market share in February, which came on the heels of a single tweet from Kylie Jenner, shows the power that... more
How to Strengthen Your Events Strategy with Influencers
Tue Nov 27, 2018
Events play a critical role for many organizations as a means to build brand awareness, establish thought leadership, educate customers and investors, and drive sales leads. Whether it’s a product... more
European Single Electronic Format (ESEF): What You Need to Know
Fri Nov 23, 2018
The European Single Electronic Format (ESEF) is the electronic reporting format in which issuers on EU regulated markets will prepare their annual financial reports from January 1, 2020. Today,... more
5 Great Features to Make Your IR Webcast More Engaging
Fri Nov 16, 2018
Making your investor relations (IR) webcast interesting and engaging can be difficult. Uninspired presenters, dull subject matter, or a poor quality webcasting platform can cause your audience to... more
How to Make the Transition to Video Earnings Calls
Wed Nov 14, 2018
Video has been proven to increase the effectiveness of communication across the board. As Simon Bryan, Managing Director, Americas of Lumi pointed out, “You’ve never seen an audio-only gender reveal... more
West Client Summit, Telling Y/OUR Story: Watch All Sessions On Demand
Mon Nov 5, 2018
This year’s live streams from the West Client Summit are now available on demand broken up by session. Learn more about what this year's Summit was all about in our quick introduction video, and... more
Media Monitoring: Four Ways to Profit from Your Competitor’s Digital Strategy
Wed Oct 31, 2018
“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” – Sun Tzu.
Smart companies know they can learn a lot by investigating the competition. Keeping up with... more
Smart companies know they can learn a lot by investigating the competition. Keeping up with... more
GlobeNewswire Press Releases Now Available in Apple News
Tue Oct 30, 2018
Providing our customers with the widest range of options for their press release distribution has been a cornerstone of our business for decades. As technology advances, new and different... more
Webinar Recap: How Owned Media Can Drive Strategic Communications & Brand Growth
Thu Oct 25, 2018
Your owned digital media properties―your company website and blog―are your stage for producing and delivering relevant content to your audiences. Using videos, case studies, infographics, ebooks,... more
Press Release Editing Tips from GlobeNewswire Editors
Thu Oct 18, 2018
Accuracy and timeliness are critical factors in distributing your releases, and West's GlobeNewswire editorial team has advice and editing tips to address many of the common errors they see every day... more
Microblogs, Visual Platforms and Unicorns: What Social Media Channels are Right for Your Audience?
Wed Oct 3, 2018
Social media is a topic that excites and challenges PR, IR and marketing pros alike.
Value is one of the greatest commodities on social media, which is why brands must have an intimate understanding... more
Value is one of the greatest commodities on social media, which is why brands must have an intimate understanding... more
Modern Web Design for IR Websites
Wed Sep 19, 2018
In an earlier post we talked a bit about the sea change that's happened for IR websites over the last decade―that is, a shift from simply meeting regulatory requirements to using best practice design... more
SEO for IR Websites
Thu Sep 6, 2018
The world of search engine optimization is extremely complex and fast-moving. You will hear over and over again that you need a complex SEO strategy, you need to hire an SEO professional, and you... more
How to Design Your IR Website
Tue Aug 28, 2018
Years ago, it used to be that the design of an IR website was pretty far down on the priorities list. Providers and clients alike focused almost entirely on meeting regulatory requirements,... more