Digital Communications

New Book: Transition to Virtual and Hybrid Events
Wed Sep 23, 2020
Today is an exciting day. It’s the official release of Transitioning to Virtual and Hybrid Events, the brand-new book about planning, creating and executing a successful digital event.
You can... more
You can... more

How to Transition to Virtual and Hybrid Events
Thu Sep 17, 2020
Virtual and hybrid events are more important than ever before.
We’ve seen a massive increase in the number of clients choosing to run virtual events in 2020, and the benefits are clear. You can... more
We’ve seen a massive increase in the number of clients choosing to run virtual events in 2020, and the benefits are clear. You can... more
![[In the Know] Meet Unison (Part 1) [In the Know] Meet Unison (Part 1)](https://www.westuc.com/files/styles/medium/public/2020_0903_In-the-Know-Meet-Unison.png?itok=CbxIVAZw)
[In the Know] Meet Unison (Part 1)
Tue Sep 8, 2020
It’s earnings season.
If you’re an investor relations professional, this is often the most challenging time of year. There are lists of deliverables to track, announcements to make, data to share and... more
If you’re an investor relations professional, this is often the most challenging time of year. There are lists of deliverables to track, announcements to make, data to share and... more

Insights with Ben Chodor: Featuring Jeff Gitterman
Wed Sep 2, 2020
How do you measure success?
The easy answer to this question (money) is one that has been proven time and time again to be false. How can we, as individuals and as companies, measure our success in... more
The easy answer to this question (money) is one that has been proven time and time again to be false. How can we, as individuals and as companies, measure our success in... more

4 Tips for Earnings Announcements in a Post-COVID World
Thu Aug 27, 2020
The world has transformed into a virtual one in the wake of the COVID-19 pandemic. For achieving business continuity, some meetings are easier to move online than others.
Investor relations results... more
Investor relations results... more

Best Practices for On-Camera Interviews: Using a Mobile Phone
Fri Aug 21, 2020
Speaking to online audiences requires a different set of skills and best practices. There are certain things you just can’t (or shouldn’t) do.
When it comes to communicating through video, people... more
When it comes to communicating through video, people... more

Product Announcement: Intrado Unison
Wed Aug 19, 2020
Are you ready for smarter, simpler investor relations communications?
I’m excited to introduce Intrado Unison, a single destination for integrated IR comms. Unison is a game changer for IR teams and... more
I’m excited to introduce Intrado Unison, a single destination for integrated IR comms. Unison is a game changer for IR teams and... more
![[In the Know] What NOT to Do as a Virtual Event Speaker [In the Know] What NOT to Do as a Virtual Event Speaker](https://www.westuc.com/files/styles/medium/public/2020_0805_What-Not-to-Do-as-a-Virtual-Event-Speaker.png?itok=LutLEF6t)
[In the Know] What NOT to Do as a Virtual Event Speaker
Fri Aug 7, 2020
2020 has redefined what it means to be a “professional speaker.”
Around the world, people are adjusting their technology and techniques to suit the needs of the present - a dramatic pivot from in-... more
Around the world, people are adjusting their technology and techniques to suit the needs of the present - a dramatic pivot from in-... more

How to Plan a Virtual Event: Managing and Scoring Leads
Thu Jul 30, 2020
Executing a virtual event requires hard work, dedication and precise planning. A successful virtual event is one which drives registration and keeps attendees engaged.
It makes sense then that you... more
It makes sense then that you... more

What Do Investors Want in an IR Website?
Wed Jul 29, 2020
Do you help manage investor relations communications at your company? If so, your role as an IR professional continues to evolve.
Your responsibilities now extend to being much more strategic about... more
Your responsibilities now extend to being much more strategic about... more

How to Plan a Virtual Event: Drive Business Results Using an On-Demand Strategy
Thu Jul 23, 2020
At the conclusion of your live virtual event, many event planners say most of the work is done.
The savvy event planners, however, realize the power and potential of the on-demand period. It’s an... more
The savvy event planners, however, realize the power and potential of the on-demand period. It’s an... more

How to Plan a Virtual Event: Engaging Your Audience
Fri Jul 17, 2020
When it comes to planning a successful virtual event, we’ve previously discussed the importance of designing an unforgettable user experience, monetizing events with sponsorships, creating valuable... more

How to Plan a Virtual Event: Designing an Unforgettable Experience
Fri Jul 10, 2020
When considering the look and feel of your virtual event, one question you need to answer is whether to have a responsive design or a 3D environment. This decision will impact how you engage your... more
![[In the Know] Best Practices for Virtual Event Speakers [In the Know] Best Practices for Virtual Event Speakers](https://www.westuc.com/files/styles/medium/public/2020_0702_Best-Practices-for-Virtual-Event-Speakers_830x488.png?itok=RyypntTr)
[In the Know] Best Practices for Virtual Event Speakers
Thu Jul 2, 2020
The growing popularity of virtual events has forced many marketers and communicators to develop new skills and checklists.
When planning a virtual event, it’s important to consider audience... more
When planning a virtual event, it’s important to consider audience... more

How to Plan a Virtual Event: Creating Your Content and Programming
Thu Jun 25, 2020
When it comes to planning your virtual event, there are many important steps: setting your goals, monetizing your event with sponsorships and acquiring your audience.
But arguably, the most important... more
But arguably, the most important... more

How to Plan a Virtual Event: 10 Tips to Acquire and Engage Your Audience
Wed Jun 17, 2020
Audience acquisition is a critical element of your virtual event program. Without the right audience, your award-winning virtual experience can go to waste.
What’s also critical is how you engage... more
What’s also critical is how you engage... more

How to Plan a Virtual Event: Monetizing Your Event With Sponsorships
Wed Jun 10, 2020
If 2020 has shown us anything, it’s that in-person events present risk factors that must be taken into account as plans are made; virtual back-up plans are critical.
And as Virtual Events work their... more
And as Virtual Events work their... more

Insights with Ben Chodor: Featuring Phil Jones
Fri Jun 5, 2020
Words are important.
Successful companies, and successful salespeople, know how to ask the right questions to get results.
In the latest episode of Insights, I’m speaking with Phil Jones,... more
Successful companies, and successful salespeople, know how to ask the right questions to get results.
In the latest episode of Insights, I’m speaking with Phil Jones,... more

How to Plan a Virtual Event: Creating the Event Strategy & Goals
Thu Jun 4, 2020
A recent survey showed that 78% of marketing leaders said they expect to increase their budgets for virtual events. Due to COVID-19, the nature of events has changed forever. Your organization is... more

How to Engage Your Virtual Event Audience
Thu May 28, 2020
As the world adjusts to video meetings and virtual events, there’s a heavy focus on the technology needed to support our move online. There’s also a whole new set of challenges that come with it.... more

The Benefits of Virtual Events and Webcasts: Reduce Your Carbon Footprint
Thu May 21, 2020
We recently announced one of our most exciting additions yet for Intrado Studio: our carbon savings feature.
This groundbreaking tool will allow you to calculate, display and report on the... more
This groundbreaking tool will allow you to calculate, display and report on the... more
![[In the Know] Secrets to Successful Referral Marketing [In the Know] Secrets to Successful Referral Marketing](https://www.westuc.com/files/styles/medium/public/2020_0514_In-the-Know_Secrets-to-Successful-Referral-Marketing.png?itok=yK9QGqvy)
[In the Know] Secrets to Successful Referral Marketing
Thu May 14, 2020
When it comes to growing businesses, relationships matter. This idea was the cornerstone of our latest webinar, How a Referral Marketing Strategy Can Boost Sales.
On May 6th, Ambassador experts... more
On May 6th, Ambassador experts... more

How to Use Video for Marketing: The State of Online Video Today
Thu May 7, 2020
Simply put, marketers who want to stand out in 2020 are using video. Along the way, they are discovering that online video creates campaign awareness in a cost-effective manner and increases audience... more
![[In the Know] Referral Marketing Best Practices [In the Know] Referral Marketing Best Practices](https://www.westuc.com/files/styles/medium/public/2020_0430_In-the-Know-Best-Practices-for-a-Successful-Referall-Marketing-Campaign_830x488.jpg?itok=GQ3BrRK-)
[In the Know] Referral Marketing Best Practices
Thu Apr 30, 2020
When it comes to growing businesses, relationships matter. In fact, 82% of consumers seek recommendations from their networks before making purchasing decisions.
How can marketers harness the power... more
How can marketers harness the power... more
![[In the Know] Adding Video to Your Marketing Toolbox [In the Know] Adding Video to Your Marketing Toolbox](https://www.westuc.com/files/styles/medium/public/Video%20Marketing.png?itok=EyU1JXV9)
[In the Know] Adding Video to Your Marketing Toolbox
Fri Apr 17, 2020
It’s no secret that video is a crucial component to any successful marketing strategy. Research has shown for years that video is more easily digestible, engaging and interactive than written... more

Insights with Ben Chodor: Featuring Joe Lazauskas
Tue Apr 14, 2020
How do effective brands engage their audiences? Through great storytelling!
In the latest episode of Insights, I’m talking to Joe Lazauskas, Head of Marketing at Contently and author of “The... more
In the latest episode of Insights, I’m talking to Joe Lazauskas, Head of Marketing at Contently and author of “The... more
![[Meet Intrado Digital Media] Customizing Your Virtual Event (Part 2) [Meet Intrado Digital Media] Customizing Your Virtual Event (Part 2)](https://www.westuc.com/files/styles/medium/public/2020_0407_Customizing-Your-Virtual-Event_2.png?itok=6SheSKrV)
[Meet Intrado Digital Media] Customizing Your Virtual Event (Part 2)
Fri Apr 10, 2020
Welcome to the latest episode of Meet Intrado Digital Media.
We’re experiencing an extremely high demand for virtual events right now. As businesses continue to adjust their communication and event... more
We’re experiencing an extremely high demand for virtual events right now. As businesses continue to adjust their communication and event... more

What Is a Video-Centric Marketing Strategy and Why Is It Important?
Thu Apr 9, 2020
More and more organizations are leveraging online video experiences and webinars for brand promotion and lead generation.
Online video is emerging as a powerful tool in the marketing toolbox when it... more
Online video is emerging as a powerful tool in the marketing toolbox when it... more
![[Product Demo] Why Virtual Events and Webcasts Are More Important Than Ever [Product Demo] Why Virtual Events and Webcasts Are More Important Than Ever](https://www.westuc.com/files/styles/medium/public/Blog-Image.jpg?itok=cqZnH3-s)
[Product Demo] Why Virtual Events and Webcasts Are More Important Than Ever
Thu Apr 2, 2020
In this environment, companies are cancelling or modifying their in-person events. It's times like these when Virtual Events and Webcasts become absolutely crucial and allow businesses to continue to... more
![[Meet Intrado Digital Media] Customizing Your Virtual Event (Part 1) [Meet Intrado Digital Media] Customizing Your Virtual Event (Part 1)](https://www.westuc.com/files/styles/medium/public/2020_0325_Customizing-Your-Virtual-Event.png?itok=oUVS7qOH)
[Meet Intrado Digital Media] Customizing Your Virtual Event (Part 1)
Fri Mar 27, 2020
Welcome to the next installment of Meet Intrado Digital Media!
It’s no secret that virtual events are extremely popular right now. As more companies choose to cancel or adjust their in-person event... more
It’s no secret that virtual events are extremely popular right now. As more companies choose to cancel or adjust their in-person event... more

The Step-by-Step Guide to Converting a Physical Event Into a Virtual Event
Tue Mar 24, 2020
As Intrado Digital Media president Ben Chodor wrote in his recent blog, “Uncertain Times Call for Virtual Events," when it comes to hosting important business events, global incidents can impact... more
![[In the Know] The Importance of Virtual Events [In the Know] The Importance of Virtual Events](https://www.westuc.com/files/styles/medium/public/2019_0311_In-the-Know-the-Value-of-Virtual-Events.png?itok=bf3cTiiy)
[In the Know] The Importance of Virtual Events
Fri Mar 20, 2020
Virtual Events remove health and safety risks while letting you engage audiences around the world. This has never been more important than it is now.
Coronavirus and the sudden necessity for social... more
Coronavirus and the sudden necessity for social... more

How Alibaba Entrepreneurs Fund Combated Coronavirus
Thu Mar 19, 2020
During a global crisis, giving your audience the ability to attend an event via desktop or mobile device removes any on-site risks.
In the midst of the current coronavirus pandemic, the Alibaba... more
In the midst of the current coronavirus pandemic, the Alibaba... more

New Intrado Studio Updates Feature Mobile Presenting, Carbon Savings and Multilingual Support
Wed Mar 18, 2020
I’m proud to share our latest enhancements to the Intrado Studio Webcasts and Virtual Events platform!
During challenging times, and with travel restrictions due to coronavirus, our customers are... more
During challenging times, and with travel restrictions due to coronavirus, our customers are... more

Insights with Ben Chodor: Featuring Ron Tite
Thu Mar 12, 2020
How do companies actively engage audiences? What is it about certain brands and organizations that instantly inspire action and loyalty?
In the second episode of Insights, I interviewed Ron Tite, and... more
In the second episode of Insights, I interviewed Ron Tite, and... more
![[Meet Intrado Digital Media] Marketing Your Webinar (Part 2) [Meet Intrado Digital Media] Marketing Your Webinar (Part 2)](https://www.westuc.com/files/styles/medium/public/2020_0227_Marketing-Your-Webinar-2.png?itok=QmNnNuyp)
[Meet Intrado Digital Media] Marketing Your Webinar (Part 2)
Thu Mar 5, 2020
It’s time for our next episode of Meet Intrado Digital Media.
In our latest segment, I spoke with marketing strategist Gabriella Cyranski about the importance of marketing your webinars—and she... more
In our latest segment, I spoke with marketing strategist Gabriella Cyranski about the importance of marketing your webinars—and she... more

Virtual Event Planning: The New Skillset You Need to Know
Wed Mar 4, 2020
This is a guest post by Dennis Shiao, marketing consultant and columnist for Content Marketing Institute.
Everyone is talking about the outbreak of COVID-19, a coronavirus that originated in Wuhan,... more
Everyone is talking about the outbreak of COVID-19, a coronavirus that originated in Wuhan,... more
![[In the Know] Using Data to Improve PR Campaigns [In the Know] Using Data to Improve PR Campaigns](https://www.westuc.com/files/styles/medium/public/2020_0225_DRAFT_Using-Data-to-Improve-PR-Results_1.png?itok=UQYWInXx)
[In the Know] Using Data to Improve PR Results
Wed Feb 26, 2020
How can you improve PR results and deliver better campaign metrics to your executive team? This question was the focus of our latest webinar, Less Gut More Data: Get Better PR Results in 2020.
Trust... more
Trust... more

The Client Perspective: How to Prepare for Your Next Earnings
Tue Feb 25, 2020
This is a guest post from Peter Schuman, IRC, Sr. Director Investor Relations at Cambium Networks. Cambium is a client of Intrado Digital Media.
I’ve practiced investor relations for over two decades... more
I’ve practiced investor relations for over two decades... more
![[Meet Intrado Digital Media] Marketing Your Webinar (Part 1) [Meet Intrado Digital Media] Marketing Your Webinar (Part 1)](https://www.westuc.com/files/styles/medium/public/2020_0207_Meet-Intrado-Digital-Media.png?itok=FSplA7WH)
[Meet Intrado Digital Media] Marketing Your Webinar (Part 1)
Thu Feb 13, 2020
We’re back with another installment of Meet Intrado Digital Media.
In this week’s episode, I’m talking to Gabriella Cyranski, Marketing Strategist here at Intrado Digital Media. She's an expert in... more
In this week’s episode, I’m talking to Gabriella Cyranski, Marketing Strategist here at Intrado Digital Media. She's an expert in... more

Insights with Ben Chodor: Featuring Lee Carter
Tue Feb 11, 2020
We’re excited to welcome you to our brand-new series: Insights.
Insights will feature exclusive interviews with best-selling authors, sharing secrets to more effective communication techniques that... more
Insights will feature exclusive interviews with best-selling authors, sharing secrets to more effective communication techniques that... more

Why Uncertain Times Call for Virtual Events
Thu Feb 6, 2020
We live in a world that gets more challenging each year. And this affects our global economy.
Coronavirus, fires, weather and other public safety disturbances threaten businesses that have a global... more
Coronavirus, fires, weather and other public safety disturbances threaten businesses that have a global... more
![[In the Know] What is Word-of-Mouth Marketing? [In the Know] What is Word-of-Mouth Marketing?](https://www.westuc.com/files/styles/medium/public/2020_0122_InTheKnow-Word-of-Mouth-Marketing.png?itok=Xg-fEiiv)
[In the Know] What is Word-of-Mouth Marketing?
Fri Jan 24, 2020
Word-of-mouth marketing is nothing new.
For centuries, it’s been a key influencer in consumer purchasing decisions. In fact, 92% of people trust recommendations from their network more than all other... more
For centuries, it’s been a key influencer in consumer purchasing decisions. In fact, 92% of people trust recommendations from their network more than all other... more

Best of 2019: Intrado Digital Media Webinars
Wed Jan 15, 2020
We’re already halfway through January...can you believe it? We’re ready for a big year at Intrado Digital Media. We’ve got a lot of exciting updates to share with you in the coming months!
But we can... more
But we can... more
![[Meet Intrado Digital Media] The Creative Side of IR Websites (Part 2) [Meet Intrado Digital Media] The Creative Side of IR Websites (Part 2)](https://www.westuc.com/files/styles/medium/public/2020_0109_The-Creative-Side-of-IR-Websites-2.png?itok=A89NERYR)
[Meet Intrado Digital Media] The Creative Side of IR Websites (Part 2)
Fri Jan 10, 2020
In our next episode of Meet Intrado Digital Media, we’re back for part two of our interview with Blake Romine, Web Design and Development Manager.
Blake is the creative side of our webhosting team,... more
Blake is the creative side of our webhosting team,... more

Best of 2019: Digital Media Solution Showcase
Wed Jan 8, 2020
2020 is underway. While we’re already hard at work in the new year here at Intrado Digital Media, we’re still reminiscing about 2019.
Not only did we announce a new company name and launch our all-in... more
Not only did we announce a new company name and launch our all-in... more

Best of 2019: In the Know
Mon Dec 23, 2019
On top of announcing our new company name and brand and launching our all-in-one PR solution in North America, 2019 also saw us debut a brand-new video series: In the Know with Intrado.
In these... more
In these... more

Best of 2019: Meet Intrado Digital Media
Thu Dec 19, 2019
2019 has been a busy, busy year here at Intrado Digital Media!
From announcing our new company name and brand to launching our all-in-one PR solution in North America, 2019 has been a year of... more
From announcing our new company name and brand to launching our all-in-one PR solution in North America, 2019 has been a year of... more
![[In the Know] Best of 2019: Client Summit [In the Know] Best of 2019: Client Summit](https://www.westuc.com/files/styles/medium/public/2019_1210_Best-of-2019-Client-Summit.png?itok=uRV0qNZa)
[In the Know] Best of 2019: Client Summit
Fri Dec 13, 2019
The decade is ending...can we sit with that for a moment?
An entire decade is coming to a close, and with that comes the need to plan for the future.
However, it’s also important to reflect on the... more
An entire decade is coming to a close, and with that comes the need to plan for the future.
However, it’s also important to reflect on the... more

Why Is Earned Media Coverage Important?
Wed Dec 11, 2019
Earned media, sometimes referred to as “free media”, is any media coverage that you haven’t paid for or created yourself.
Usually, we think of earned media when we think of public relations. Using... more
Usually, we think of earned media when we think of public relations. Using... more

Best of 2019: Intrado Digital Media Client Summit
Thu Dec 5, 2019
As we get closer and closer to the beginning of a new year (and decade), it's time to reflect on everything we've accomplished at Intrado Digital Media. From announcing our new company name and brand... more

[Meet Intrado Digital Media] The Creative Side of IR Websites (Part 1)
Thu Dec 5, 2019
We’re back with a new episode of Meet Intrado Digital Media!
I’m excited about today because a lot of people don’t think about how they can make their investor relations website creative and engaging... more
I’m excited about today because a lot of people don’t think about how they can make their investor relations website creative and engaging... more

Create Better PR Campaigns in 2020: Webinar Question Recap
Wed Nov 27, 2019
Public relations is an ever-changing industry. PR pros need to navigate fluctuating social trends and tech advancements, as well as disruptions in the media environment.
With a new year approaching,... more
With a new year approaching,... more

Where PR and Marketing Meet: Why PR and Marketing Need Each Other More Than Ever [Part 1]
Tue Nov 26, 2019
In my former life as a marketing and public relations person at a small webcasting company in Toronto, the fact that these two roles were separate really didn't occur to me.
For many communications “... more
For many communications “... more

[In the Know] Join Our Solution Showcase
Tue Nov 26, 2019
2020 is almost here! An entire decade is coming to a close, and with that comes the need to prepare your communications technology for the future.
If your team is like ours, you’re deep in planning... more
If your team is like ours, you’re deep in planning... more

What Is a Live Webcast and Why Do One? A Short Overview
Tue Nov 19, 2019
This is a guest post by Dennis Shiao, marketing consultant and columnist for Content Marketing Institute.
Each year, our clients broadcast thousands of live webcasts. They use live webcasts for... more
Each year, our clients broadcast thousands of live webcasts. They use live webcasts for... more
![[Meet Intrado Digital Media] Referral Marketing [Meet Intrado Digital Media] Referral Marketing](https://www.westuc.com/files/styles/medium/public/2019_1112_Meet-Intrado-Digital-Media.png?itok=zDD1rIZo)
[Meet Intrado Digital Media] Referral Marketing
Tue Nov 12, 2019
Welcome to this week’s episode of Meet Intrado Digital Media.
Today, I’m going to share more about the power of referral marketing and how to acquire better customers, faster, by leveraging the... more
Today, I’m going to share more about the power of referral marketing and how to acquire better customers, faster, by leveraging the... more

How to Attract Investors Through Great Storytelling
Wed Nov 6, 2019
At our recent client summit in New York City, we heard about storytelling from experts across multiple verticals.
Be it marketing, public relations, or investor relations, the message was clear—the... more
Be it marketing, public relations, or investor relations, the message was clear—the... more

[In the Know] Meet Notified
Fri Nov 1, 2019
Public relations professionals, this one’s for you.
We all know how challenging it is to create an effective PR strategy. Campaigns, events and journalist/influencer engagement have a ton of moving... more
We all know how challenging it is to create an effective PR strategy. Campaigns, events and journalist/influencer engagement have a ton of moving... more

What Do Journalists Want in a Press Release?
Tue Oct 29, 2019
What do journalists really think of your press release?
Is your news unique, different and interesting? Is it helpful and insightful? Is it highly shareable?
If you answered “no” to any of these... more
Is your news unique, different and interesting? Is it helpful and insightful? Is it highly shareable?
If you answered “no” to any of these... more

Digital Transformation Has Arrived for PR: Meet Notified
Mon Oct 21, 2019
The PR technology that's available today isn't making your life easier.
Maybe you’re tired of logging in and out of multiple platforms to build, distribute and track campaigns. Or perhaps you’re... more
Maybe you’re tired of logging in and out of multiple platforms to build, distribute and track campaigns. Or perhaps you’re... more

[In the Know] Join Us at #PRSAICON
Fri Oct 18, 2019
The PRSA 2019 International Conference is next week, Oct. 20-22, in San Diego.
We’re excited to be attending this amazing event. Centered around the confluence of public relations and technology,... more
We’re excited to be attending this amazing event. Centered around the confluence of public relations and technology,... more
![[Video] Why Media Monitoring Is Important (And How it Can Benefit Your Brand) [Video] Why Media Monitoring Is Important (And How it Can Benefit Your Brand)](https://www.westuc.com/files/styles/medium/public/2019_1015_Why-Media-Monitoring-Is-Important-and-How-it-Can-Help-Your-Brand.png?itok=4fHu2DGF)
[Video] Why Media Monitoring Is Important (And How it Can Benefit Your Brand)
Tue Oct 15, 2019
Do you want long-term success? Do you want a company that delivers results? Well, it all starts with media monitoring.
No matter the size of your business, monitoring online and social media is... more
No matter the size of your business, monitoring online and social media is... more

[Meet Intrado Digital Media] How to Level Up Your Webcast Game (Part Two)
Thu Oct 10, 2019
We’re back with another episode of Meet Intrado Digital Media, featuring part two of my conversation with Joel Fajardo.
In part one, Joel shared secrets for how to create engaging, memorable webcasts... more
In part one, Joel shared secrets for how to create engaging, memorable webcasts... more

How to Optimize Your Website Content for Social Media
Tue Oct 8, 2019
We spend so much time creating content for websites. Isn’t it time we made this process smarter and better for the digital world we live in?
Today, content is consumed rapidly, and every piece of... more
Today, content is consumed rapidly, and every piece of... more

[In the Know] Best Practices for a Powerful Podcast
Mon Oct 7, 2019
This week, we’re talking about one of my favorite types of content: the podcast.
Now, for those of you who may have been napping, a podcast is a digital audio file available to listeners. They’re... more
Now, for those of you who may have been napping, a podcast is a digital audio file available to listeners. They’re... more

The Power of the Podcast: 10 Reasons Why Your Company Should Create One
Tue Oct 1, 2019
Podcasting has finally become a mainstream medium―after years of increasing listenership and downloads, a 2019 report shows that more than half of Americans listen to podcasts, with over one-third of... more

[Meet Intrado Digital Media] How to Level Up Your Webcast Game (Part One)
Thu Sep 26, 2019
In this week’s episode of “Meet Intrado Digital Media,” we’re talking the benefits of webcasting and live streaming.
I’m excited to introduce you to Joel Fajardo, Director of Video at Intrado Digital... more
I’m excited to introduce you to Joel Fajardo, Director of Video at Intrado Digital... more

How to Enhance Your Company Story Through Multimedia
Tue Sep 24, 2019
Another month, another press release. Another week, another blog post.
For public relations and marketing professionals, the need to create a constant stream of content can be a challenge—one whose... more
For public relations and marketing professionals, the need to create a constant stream of content can be a challenge—one whose... more

5 Best Practices for Effective Media Monitoring
Fri Sep 20, 2019
Want to know how to do media monitoring right?
From media scanning and clipping reports to real-time listening solutions, media monitoring is not a new concept. In fact, it’s been around for over a... more
From media scanning and clipping reports to real-time listening solutions, media monitoring is not a new concept. In fact, it’s been around for over a... more

[In the Know] The Importance of Online Reputation Monitoring
Fri Sep 13, 2019
We’re excited to share with you the latest episode of “In the Know with Intrado.” Today, we’ll be discussing social listening and media monitoring, and the importance of managing your online... more
![[Meet Intrado Digital Media] Investor Relations Websites [Meet Intrado Digital Media] Investor Relations Websites](https://www.westuc.com/files/styles/medium/public/2019_0906_Investor-Relations-Websites.png?itok=rgl5Cfqy)
[Meet Intrado Digital Media] Investor Relations Websites
Fri Sep 6, 2019
We’re back with the next episode of “Meet Intrado Digital Media.”
Through this special video series, I’m giving you an exclusive look inside of our business, getting to know our subject-matter... more
Through this special video series, I’m giving you an exclusive look inside of our business, getting to know our subject-matter... more

[In the Know] The Value of Live Webcasts
Fri Aug 30, 2019
The latest installment of our new video series, “In the Know with Intrado,” is focused on the topic of webcasting; specifically, the value of live webcasts!
Their value lies in the ability to provide... more
Their value lies in the ability to provide... more

How to Send a Press Release to the Right Audience
Wed Aug 28, 2019
News distribution is one of the oldest means of communication.
From ancient times when people would shout news from the streets, journalism and the sharing of news has become one of the most... more
From ancient times when people would shout news from the streets, journalism and the sharing of news has become one of the most... more

How to Transform Your Webinars Into an Endless Supply of Content
Thu Aug 22, 2019
Fair warning—this post may get a bit meta with its focus on creating content based on our webinar of the same topic!
But in the spirit of our recent webinar in collaboration with Content Marketing... more
But in the spirit of our recent webinar in collaboration with Content Marketing... more
![[Meet Intrado Digital Media] Marketing with Microinfluencers [Meet Intrado Digital Media] Marketing with Microinfluencers](https://www.westuc.com/files/styles/medium/public/2019_0819_Marketing-with-Microinfluencers.png?itok=R-HnbQpt)
[Meet Intrado Digital Media] Marketing with Microinfluencers
Tue Aug 20, 2019
I’m so excited to share our new video series with you.
“Meet Intrado Digital Media” will showcase our new brand directly through the people who make up our company.
Hosted by yours truly, you’ll be... more
“Meet Intrado Digital Media” will showcase our new brand directly through the people who make up our company.
Hosted by yours truly, you’ll be... more

Announcing Our Second Annual Digital Media Client Summit
Fri Aug 16, 2019
In just over a month, “Telling Y/OUR Story” will be underway in New York City!
On Sept. 18th and 19th, the Intrado Digital Media team is hosting more than 100 guests for our annual event that brings... more
On Sept. 18th and 19th, the Intrado Digital Media team is hosting more than 100 guests for our annual event that brings... more
![[In the Know] Repurposing Webinar Content [In the Know] Repurposing Webinar Content](https://www.westuc.com/files/styles/medium/public/2019_0813_Repurposing-Webinar-Content.png?itok=2wEOxzWz)
[In the Know] Repurposing Webinar Content
Tue Aug 13, 2019
We’re excited to introduce you to our new Intrado Digital Media video series: In the Know with Intrado.
In these videos, we’ll showcase important topics across marketing, public relations, internal... more
In these videos, we’ll showcase important topics across marketing, public relations, internal... more

[Video] Meet Intrado Digital Media
Thu Aug 8, 2019
This is big!
I’m very excited to introduce you to our new company name and brand: Intrado.
This is a bold step forward for our company, and for our team members and customers around the world―our... more
I’m very excited to introduce you to our new company name and brand: Intrado.
This is a bold step forward for our company, and for our team members and customers around the world―our... more

Campaigns 101: Tips for Launching an Effective PR Campaign
Tue Aug 6, 2019
Whether you’re venturing into the public relations world for the first time, or you’re a seasoned professional, you must ensure that your campaigns are effective.
Even in this digital world that’s... more
Even in this digital world that’s... more

Public Relations: What is PR and How Can It Grow Your Business?
Thu Aug 1, 2019
What goals do you have for your business? Which of these goals doesn’t involve growth?
Right – they all involve growth.
Public relations plays an important part in achieving key business goals. This... more
Right – they all involve growth.
Public relations plays an important part in achieving key business goals. This... more
![[Webcast Recap] Improve Employee Engagement with Broadcast Quality Streaming [Webcast Recap] Improve Employee Engagement with Broadcast Quality Streaming](https://www.westuc.com/files/styles/medium/public/2019_0703_Improve-Employee-Engagement-with-Webcast-Quality-Streaming.png?itok=Sr-oLoOi)
[Webcast Recap] Improve Employee Engagement with Broadcast Quality Streaming
Tue Jul 30, 2019
We partnered with Streaming Media and Mozilla for an exclusive webinar discussing webcast quality of experience (QoE). Our conversation showcased how employee engagement and trust in leadership... more

Capitalizing on Cultural Trends: How Brands Can Win on Social Media
Tue Jul 23, 2019
This is a special guest post written by Ty Corneiro, a member of our 2019 student summer internship program.
These days, it’s important for brands to take part in the conversation on social media.... more
These days, it’s important for brands to take part in the conversation on social media.... more
![[Live Webcast] Improve Employee Engagement with Broadcast Quality Streaming [Live Webcast] Improve Employee Engagement with Broadcast Quality Streaming](https://www.westuc.com/files/styles/medium/public/July-BlogImage-ImproveEngagement.png?itok=5Aeym5AC)
[Live Webcast] Improve Employee Engagement with Broadcast Quality Streaming
Thu Jul 18, 2019
What story does your webcast data tell?
Since Mozilla started implementing quality of experience (QoE) technology into their employee town halls, the software company has used data to increase the... more
Since Mozilla started implementing quality of experience (QoE) technology into their employee town halls, the software company has used data to increase the... more

How to Build an Effective IR Communications Strategy
Tue Jul 16, 2019
Every investor relations officer (IRO) is faced with the important task of creating an intriguing corporate story that establishes effective communications between their company and its audiences.... more

How to Measure the ROI of Your Press Release
Thu Jul 11, 2019
A widespread issue we come across is the vagueness around how a company should measure the return on investment (ROI) of their published press release.
There’s an evident need for guidance on how to... more
There’s an evident need for guidance on how to... more

How to Use Webinars to Boost Your Sales Funnel
Tue Jul 9, 2019
Webinar services do wonders for your company’s sales funnel.
In the past, webinars were classified as only for “top of the funnel” leads – now, they have expanded into a platform that will engage... more
In the past, webinars were classified as only for “top of the funnel” leads – now, they have expanded into a platform that will engage... more

Why Social Media Should Be Part of Your IR Strategy
Wed Jul 3, 2019
If your investor relations team is still on the fence about social media—it's time to give this a second look.
While your regulatory press releases, earnings webcasts and IR website might get the... more
While your regulatory press releases, earnings webcasts and IR website might get the... more

How to Deliver a More Engaging IR Webcast
Tue Jun 25, 2019
Interaction has replaced consumption. Engaging content is often impactful content—and a positive impact for investor relations (IR) is a positive result for the entire corporation.
The IR webcast is... more
The IR webcast is... more

What You Need to Know About the SEC’s XBRL Tag Update
Mon Jun 24, 2019
When it comes to your investor relations programs, your message is mission critical and your company depends on you to get it right, every time.
In this post, we’re going to dive into the details of... more
In this post, we’re going to dive into the details of... more

The Value of Translations in PR Distribution
Tue Jun 18, 2019
In today’s international business environment, it’s important to understand how translation plays a vital role in distributing news to global media.
At West Digital Media, we always recommend that... more
At West Digital Media, we always recommend that... more

5 Tips to Better Leverage Your Media Contacts Database
Tue Jun 11, 2019
Whether you’ve maintained a curated list for years or are wetting your feet and looking into a paid solution, a media contact database is a powerful tool to help build relationships and amplify your... more

Why Influencers Are Key to Your Marketing Strategy
Thu Jun 6, 2019
If you're not already leveraging influencer marketing to drive demand generation, there's never been a better time to give this tactic a second look.
Maybe you're in the B2B space and think this isn'... more
Maybe you're in the B2B space and think this isn'... more

Introducing West Unison, Our New Integrated Workflow Solution
Tue Jun 4, 2019
We are proud to announce West Unison, a workflow solution that empowers our clients with greater capability, efficiency and insights for their communications programs by providing them with... more

Why West DMS is the Only Communications Partner You Need
Thu May 23, 2019
Understanding your pain points, challenges and needs is what fuels us to deliver products and solutions to help you be better at what you do.
Every day, our global team at West Digital Media... more
Every day, our global team at West Digital Media... more
![[WOM Summit Recap] Finding the Right Influencer [WOM Summit Recap] Finding the Right Influencer](https://www.westuc.com/files/styles/medium/public/2019_0520_WOM-Summit-Recap-Finding-the-Right-Influencer.png?itok=2zKvjsYx)
[WOM Summit Recap] Finding the Right Influencer
Tue May 21, 2019
Just a few years ago, influencer marketing was still a new tactic. The “gold rush” was on—companies of all sizes were looking to drive results this way.
Fast forward a bit, and now it's safe to... more
Fast forward a bit, and now it's safe to... more

Fake News and the Role of the Newswire
Thu May 16, 2019
“Fake news” is a topic that’s high on the agenda of major news organizations, political parties and governments; but it’s not a particularly new or modern phenomenon.
As you may know, fake news is in... more
As you may know, fake news is in... more

What Visitors Are Looking for in an Online Newsroom
Tue May 14, 2019
The importance of a robust, curated and updated online newsroom cannot be overstated. Two-thirds of journalists surveyed by TheNewsMarket said they visit a newsroom every week, and one-third visit an... more

Press Release Templates to Boost Your Content Marketing & PR
Thu May 9, 2019
A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many people don't know how to write one.
The most... more
The most... more

How to Improve Corporate Storytelling Through Social Media
Tue May 7, 2019
Gone are the days when simply a few television commercials or magazine ads were enough to compel consumers to make purchases.
Today, markets are oversaturated with many different companies offering... more
Today, markets are oversaturated with many different companies offering... more

5 Ways to Measure Brand Awareness and Marketing Campaign ROI
Thu May 2, 2019
Measuring brand awareness and justifying marketing budgets with concrete ROI indicators are two tasks often at odds with one another. It can be incredibly difficult to link an investment in brand... more
![[Video] Meet Notified: The Next Generation of PR and Marketing Software [Video] Meet Notified: The Next Generation of PR and Marketing Software](https://www.westuc.com/files/styles/medium/public/2019_0425_Meet-Notified-The-Next-Generation-of-PR-and-Marketing-Software.png?itok=aJTP0ySy)
[Video] Meet Notified: The Next Generation of PR and Marketing Software
Mon Apr 29, 2019
We have incredible news―Notified is now part of the West Digital Media Solutions family!
You can read the full press release here and be sure to watch the video below.
Sweden-based Notified is a... more
You can read the full press release here and be sure to watch the video below.
Sweden-based Notified is a... more

How to Use Social Media for Employee and Talent Engagement
Fri Apr 26, 2019
At face value, it might not seem like human resources and social media are the best fit.
But when it comes to modern recruitment, social media is a must-have. And we're not just talking about... more
But when it comes to modern recruitment, social media is a must-have. And we're not just talking about... more
![[Webcast Recap] Why Webinars Are Essential for Every Marketer Why Webinars Are Essential for Every Marketer](https://www.westuc.com/files/styles/medium/public/2019_0424_Why-Webinars-Are-Essential-for-Every-Marketer.png?itok=VFub7yM8)
[Webcast Recap] Why Webinars Are Essential for Every Marketer
Thu Apr 25, 2019
Last week, we partnered with the American Marketing Association and Red Hat for a live, 30-minute webcast on the topic of marketing webinars.
Hosted by Nikkole Couture, Vice President, Go To Market... more
Hosted by Nikkole Couture, Vice President, Go To Market... more

Why Sentiment Analysis is Key to Successful Brand Management
Thu Apr 18, 2019
With around 2.5 quintillion bytes of data being generated daily, and a major part of it being human impressions and emotions regarding products and brand names, the success or failure of a company... more

How Media Monitoring Can Build Your Brand
Tue Apr 16, 2019
This post is an excerpt from our e-book, Five Ways Media Monitoring Can Benefit Your Business and Brand. Download the e-book and learn more about our media monitoring solutions.
Want to know whether... more
Want to know whether... more
![[Live Webcast] Why Webinars Are Essential for Every Marketer [Live Webcast] Why Webinars Are Essential for Every Marketer](https://www.westuc.com/files/styles/medium/public/2019_0410_Why-Webinars-Are-Essential-for-Every-Marketer%20%28002%29.png?itok=B-k6TEYL)
[Live Webcast] Why Webinars Are Essential for Every Marketer
Thu Apr 11, 2019
When it comes to webinar solutions, did you know that…
Webinars are no longer just for “top of the funnel” leads?
The interaction webinars create generates valuable prospect data?
Your sales team can... more
Webinars are no longer just for “top of the funnel” leads?
The interaction webinars create generates valuable prospect data?
Your sales team can... more

How to Use Webcasts for Employee Engagement
Mon Apr 8, 2019
The following post is courtesy of Biray Seitz, M.S. as part of client-contributed content to our CONNECT newsletter.
When it comes to employee engagement, webcasts can offer a cost-effective solution... more
When it comes to employee engagement, webcasts can offer a cost-effective solution... more

Influencer Marketing: What is it and Why is it Important?
Thu Apr 4, 2019
Influencer marketing is nothing new. Celebrities and other well-known individuals have been used to promote products and services since the early 20th century.
However, social media has given rise to... more
However, social media has given rise to... more

The Benefits of Including Trade Media in Press Release Distribution
Tue Apr 2, 2019
At some point, you may have found yourself wondering about trade media—what it is and why it’s important to your press release distribution strategy.
Let’s begin.
What is Trade Media?
“Trade media”... more
Let’s begin.
What is Trade Media?
“Trade media”... more
![[Infographic] Five Can’t-Miss Tips for Better Performing Content [Infographic] Five Can’t-Miss Tips for Better Performing Content](https://www.westuc.com/files/styles/medium/public/2019_0326_Five-Can%27t-Miss-Steps-for-Better-Performing-Content.png?itok=95rMWWB-)
[Infographic] Five Can’t-Miss Tips for Better Performing Content
Thu Mar 28, 2019
Today’s consumers spend nearly one-third of their day engaging with digital content—and their attention has become a precious commodity.
For marketers and PR pros, high-performing content plays an... more
For marketers and PR pros, high-performing content plays an... more

Media Monitoring and IPOs: How Monitoring Can Help Counsel Companies and Executives
Wed Mar 27, 2019
The transition to a public company presents an opportunity for communications teams to provide strategic counsel.
As such, media monitoring should be one part of the initial public offering (IPO)... more
As such, media monitoring should be one part of the initial public offering (IPO)... more

Let's Go Public: Use Webcasting to Engage Employees During Your IPO
Tue Mar 26, 2019
Keeping your employees informed and engaged is challenging enough–doing so while your company goes public is even more difficult.
Along with the glare of media attention that’s often part of the... more
Along with the glare of media attention that’s often part of the... more
![[AMA Article] Webinar Recap: Create Scroll-Stopping Content for Marketing & PR [AMA Article] Webinar Recap: Create Scroll-Stopping Content for Marketing & PR](https://www.westuc.com/files/styles/medium/public/2019_0319_How-to-Create-Scroll-Stopping-Content-for-Marketing--PR%20%28005%29.png?itok=vMKHjwg3)
[AMA Article] Webinar Recap: Create Scroll-Stopping Content for Marketing & PR
Mon Mar 25, 2019
West Digital Media Solutions recently joined forces with content and SEO experts from 9thCO, ScribbleLive and PubMatic for a live panel discussion on how to create content that’s engaging, optimized... more

IPO Communications Strategy: Identifying and Understanding Your Audiences
Thu Mar 21, 2019
In addition to a company’s founding, making the first sale or becoming profitable, an initial public offering (IPO) is one of the most significant milestones a business can achieve.
Having a strong... more
Having a strong... more

New eCDN Partners Integrated Into West Studio
Wed Mar 20, 2019
We have exciting news to share!
To support our enterprise customers across the globe with high-quality video delivery, West Studio now integrates with industry leading eCDN partners Hive, Kollective... more
To support our enterprise customers across the globe with high-quality video delivery, West Studio now integrates with industry leading eCDN partners Hive, Kollective... more

Telling Your Investment Story
Tue Mar 19, 2019
Too often, we think of investor relations (IR) as a purely numbers-driven function, focused entirely around the annual corporate reporting cadence: earnings, earnings, earnings, earnings, annual... more

How the PESO Model Can Improve Your Content Strategy
Thu Mar 14, 2019
To ensure your communications programs are a success, you must first create a diverse content strategy.
A popular communications blueprint is the PESO (Paid, Earned, Shared, Owned) model. PESO was... more
A popular communications blueprint is the PESO (Paid, Earned, Shared, Owned) model. PESO was... more

Using Media Intelligence to Optimize Content
Tue Mar 12, 2019
As marketers and communicators, we’re told that creating content is key to capturing the attention of our audience and standing out. For those without a robust content creation program, and even... more

New Cryptocurrency and Cannabis Distribution Networks from GlobeNewswire
Fri Mar 8, 2019
At West Digital Media Solutions, we strive to be an innovative partner for our clients by listening to their communications needs and paying attention to news trends. We are excited to share the... more

Five Best Practices for Distributing an Earnings Press Release
Mon Mar 4, 2019
Companies around the world share their financial results with media and investors by distributing their earnings press releases via a newswire service.
Speed, accuracy, and professionalism are a must... more
Speed, accuracy, and professionalism are a must... more

10 Ways You Can Improve Your Website Content Right Now
Tue Feb 26, 2019
Website content—it’s just as important as navigation and usability because it’s what informs investors. It’s the reason they visit your IR website.
While it’s vital your content is accurate and... more
While it’s vital your content is accurate and... more

How to Optimize Your Content for Search
Mon Feb 25, 2019
Did you know that there are five billion internet searches worldwide every day across Google and other search engines?
If consumers are relying that heavily on search for their news, information, and... more
If consumers are relying that heavily on search for their news, information, and... more

Optimization Tips for Your IR Website and Newsroom
Fri Feb 22, 2019
I know what you're thinking.
"Optimization? Like SEO? Isn't that marketing's problem?"
While we all prefer to leave the complex algorithms that drive website searches to the creative folks in... more
"Optimization? Like SEO? Isn't that marketing's problem?"
While we all prefer to leave the complex algorithms that drive website searches to the creative folks in... more

5 Best Practices to Help You Create the Content Your Customers Want
Wed Feb 20, 2019
Most organizations are constantly creating content for their customers. From emails to e-books, marketing and communications teams produce a wide range of materials to help customers better use... more

The Key to Delivering Impactful Video Communications in China
Tue Feb 19, 2019
Over the past several years, video communications and webcasting have grown into crucial pieces of a communicator's toolkit. This trend has happened globally, with the use of video expected to double... more
![[Infographic] How is Social Media Transforming Investor Relations? [Infographic] How is Social Media Transforming Investor Relations?](https://www.westuc.com/files/styles/medium/public/2019_0206_How-Is-Social-Media-Transforming-Investor-Relations%20%28003%29%20-%20header_0.png?itok=fyhiMic5)
[Infographic] How is Social Media Transforming Investor Relations?
Thu Feb 7, 2019
In 2019, you can’t build an investor relations strategy without social media.
Stakeholders are increasingly turning to companies’ social networks for information.
Many investors trust platforms like... more
Stakeholders are increasingly turning to companies’ social networks for information.
Many investors trust platforms like... more
![Digital IR Best Practices: Five Things to Know for 2019 [Webinar Recap] Digital IR Best Practices: Five Things to Know for 2019 [Webinar Recap]](https://www.westuc.com/files/styles/medium/public/2019_0205_Digital-IR-Best-Practices_Five-Things-to-Know-for-2019-%5BWebinar-Recap%5D.png?itok=Nqfhva3O)
Digital IR Best Practices: Five Things to Know for 2019 [Webinar Recap]
Tue Feb 5, 2019
West Digital Media Solutions recently partnered with IR Magazine to present a special webinar on how to modernize your digital IR communications strategy.
Our session featured leading IR experts... more
Our session featured leading IR experts... more

How to Power-Pack Your PR with Social Media
Tue Jan 29, 2019
The following post is courtesy of Rochelle Reiter at Orange Label as part of client-contributed content to our CONNECT newsletter.
Gone are the days of simply posting a press release on the wire,... more
Gone are the days of simply posting a press release on the wire,... more

5 Ways I Use Tech for More Effective Business Travel
Fri Jan 25, 2019
One of the things I enjoy most about being part of a global organization is the opportunity to travel to our different offices to meet our team and see clients in person. I never take for granted how... more

Taking a Strategic, Bottoms-Up Approach to Marketing Communications Strategy
Wed Jan 23, 2019
The following post is courtesy of Johanna Bauman at PubMatic as part of client-contributed content to our CONNECT newsletter.
In a crowded market like advertising technology, it is important to get... more
In a crowded market like advertising technology, it is important to get... more

Why Media Intelligence is Critical to Your PR Workflow
Tue Jan 15, 2019
At a recent Institute for Public Relations event I attended, I noticed a common trend—PR professionals are constantly trying to stay on top of the ever-changing landscape of social media and how it... more

5 Digital Media Resolutions for 2019
Thu Jan 10, 2019
As we close the books on 2018 and begin work on a new year, it's hard not to think about the things we didn’t accomplish last year, or things we could have done differently, especially in our... more

How to Add SEO-Optimized Hyperlinks to Your Press Releases
Wed Jan 2, 2019
One of the most important goals of any online press release is to drive traffic to your website. Whether your company is launching a new product, hosting an event, or featuring new content, embedded... more

Using Video in Press Releases: Best Practices
Wed Dec 12, 2018
The use of video in the communications world is increasing rapidly. Video quickly and effectively conveys a message—one that tends to stick with the viewer. Inside your organization, video can be... more

How to Reach Journalists with Your Website
Wed Dec 5, 2018
For many companies, an update to their corporate website or newsroom is a major undertaking involving multiple stakeholders―sometimes the project can stretch for months. Often in the scope of such a... more

The Evolution of the PR Pitch
Mon Dec 3, 2018
Everyone in PR knows the pitch has changed considerably over the years as email, social media, and real-time journalism continue to shape how we tell stories, and how news is created and shared.... more

How to Find and Partner with the Right Niche Influencers
Fri Nov 30, 2018
It’s no secret that influencers impact consumer behavior. Snapchat’s $1.3 billion loss in market share in February, which came on the heels of a single tweet from Kylie Jenner, shows the power that... more

How to Strengthen Your Events Strategy with Influencers
Tue Nov 27, 2018
Events play a critical role for many organizations as a means to build brand awareness, establish thought leadership, educate customers and investors, and drive sales leads. Whether it’s a product... more

European Single Electronic Format (ESEF): What You Need to Know
Fri Nov 23, 2018
The European Single Electronic Format (ESEF) is the electronic reporting format in which issuers on EU regulated markets will prepare their annual financial reports from January 1, 2020. Today,... more

5 Great Features to Make Your IR Webcast More Engaging
Fri Nov 16, 2018
Making your investor relations (IR) webcast interesting and engaging can be difficult. Uninspired presenters, dull subject matter, or a poor quality webcasting platform can cause your audience to... more

How to Make the Transition to Video Earnings Calls
Wed Nov 14, 2018
Video has been proven to increase the effectiveness of communication across the board. As Simon Bryan, Managing Director, Americas of Lumi pointed out, “You’ve never seen an audio-only gender reveal... more

West Client Summit, Telling Y/OUR Story: Watch All Sessions On Demand
Mon Nov 5, 2018
This year’s live streams from the West Client Summit are now available on demand broken up by session. Learn more about what this year's Summit was all about in our quick introduction video, and... more

Media Monitoring: Four Ways to Profit from Your Competitor’s Digital Strategy
Wed Oct 31, 2018
“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” – Sun Tzu.
Smart companies know they can learn a lot by investigating the competition. Keeping up with... more
Smart companies know they can learn a lot by investigating the competition. Keeping up with... more

GlobeNewswire Press Releases Now Available in Apple News
Tue Oct 30, 2018
Providing our customers with the widest range of options for their press release distribution has been a cornerstone of our business for decades. As technology advances, new and different... more

Webinar Recap: How Owned Media Can Drive Strategic Communications & Brand Growth
Thu Oct 25, 2018
Your owned digital media properties―your company website and blog―are your stage for producing and delivering relevant content to your audiences. Using videos, case studies, infographics, ebooks,... more

Press Release Editing Tips from GlobeNewswire Editors
Thu Oct 18, 2018
Accuracy and timeliness are critical factors in distributing your releases, and West's GlobeNewswire editorial team has advice and editing tips to address many of the common errors they see every day... more

Microblogs, Visual Platforms and Unicorns: What Social Media Channels are Right for Your Audience?
Wed Oct 3, 2018
Social media is a topic that excites and challenges PR, IR and marketing pros alike.
Value is one of the greatest commodities on social media, which is why brands must have an intimate understanding... more
Value is one of the greatest commodities on social media, which is why brands must have an intimate understanding... more

Modern Web Design for IR Websites
Wed Sep 19, 2018
In an earlier post we talked a bit about the sea change that's happened for IR websites over the last decade―that is, a shift from simply meeting regulatory requirements to using best practice design... more

SEO for IR Websites
Thu Sep 6, 2018
The world of search engine optimization is extremely complex and fast-moving. You will hear over and over again that you need a complex SEO strategy, you need to hire an SEO professional, and you... more

How to Design Your IR Website
Tue Aug 28, 2018
Years ago, it used to be that the design of an IR website was pretty far down on the priorities list. Providers and clients alike focused almost entirely on meeting regulatory requirements,... more