Digital Communications

[Meet Intrado Digital Media] Marketing with Microinfluencers

Ben Chodor

Tue Aug 20, 2019

I’m so excited to share our new video series with you.
“Meet Intrado Digital Media” will showcase our new brand directly through the people who make up our company.
Hosted by yours truly, you’ll be... more

Announcing Our Second Annual Digital Media Client Summit

Ben Chodor

Fri Aug 16, 2019

In just over a month, “Telling Y/OUR Story” will be underway in New York City!
On Sept. 18th and 19th, the Intrado Digital Media team is hosting more than 100 guests for our annual event that brings... more

[In the Know] Repurposing Webinar Content

Dana Miller

Tue Aug 13, 2019

We’re excited to introduce you to our new Intrado Digital Media video series: In the Know with Intrado.
In these videos, we’ll showcase important topics across marketing, public relations, internal... more

[Video] Meet Intrado Digital Media

Ben Chodor

Thu Aug 8, 2019

This is big!
I’m very excited to introduce you to our new company name and brand: Intrado.
This is a bold step forward for our company, and for our team members and customers around the world―our... more

Campaigns 101: Tips for Launching an Effective PR Campaign

Alexis Kay

Tue Aug 6, 2019

Whether you’re venturing into the public relations world for the first time, or you’re a seasoned professional, you must ensure that your campaigns are effective.
Even in this digital world that’s... more

Public Relations: What is PR and How Can It Grow Your Business?

Alexis Kay

Thu Aug 1, 2019

What goals do you have for your business? Which of these goals doesn’t involve growth?
Right – they all involve growth.
Public relations plays an important part in achieving key business goals. This... more

[Webcast Recap] Improve Employee Engagement with Broadcast Quality Streaming

Alexis Kay

Tue Jul 30, 2019

We partnered with Streaming Media and Mozilla for an exclusive webinar discussing webcast quality of experience (QoE). Our conversation showcased how employee engagement and trust in leadership... more

Capitalizing on Cultural Trends: How Brands Can Win on Social Media

Ty Corneiro

Tue Jul 23, 2019

This is a special guest post written by Ty Corneiro, a member of our 2019 student summer internship program.
These days, it’s important for brands to take part in the conversation on social media.... more

[Live Webcast] Improve Employee Engagement with Broadcast Quality Streaming

Alexis Kay

Thu Jul 18, 2019

What story does your webcast data tell?
Since Mozilla started implementing quality of experience (QoE) technology into their employee town halls, the software company has used data to increase the... more

How to Build an Effective IR Communications Strategy

Jacob Smith

Tue Jul 16, 2019

Every investor relations officer (IRO) is faced with the important task of creating an intriguing corporate story that establishes effective communications between their company and its audiences.... more

How to Measure the ROI of Your Press Release

Ijeoma Kanu

Thu Jul 11, 2019

A widespread issue we come across is the vagueness around how a company should measure the return on investment (ROI) of their published press release.
There’s an evident need for guidance on how to... more

How to Use Webinars to Boost Your Sales Funnel

Alexis Kay

Tue Jul 9, 2019

Webinar services do wonders for your company’s sales funnel.
In the past, webinars were classified as only for “top of the funnel” leads – now, they have expanded into a platform that will engage... more

Why Social Media Should Be Part of Your IR Strategy

Nikkole Couture

Wed Jul 3, 2019

If your investor relations team is still on the fence about social media—it's time to give this a second look.
While your regulatory press releases, earnings webcasts and IR website might get the... more

How to Deliver a More Engaging IR Webcast

Ben Pearson

Tue Jun 25, 2019

Interaction has replaced consumption. Engaging content is often impactful content—and a positive impact for investor relations (IR) is a positive result for the entire corporation.
The IR webcast is... more

What You Need to Know About the SEC’s XBRL Tag Update

Kara Stacey

Mon Jun 24, 2019

When it comes to your investor relations programs, your message is mission critical and your company depends on you to get it right, every time.
In this post, we’re going to dive into the details of... more

The Value of Translations in PR Distribution

Wendy Ramirez

Tue Jun 18, 2019

In today’s international business environment, it’s important to understand how translation plays a vital role in distributing news to global media.
At West Digital Media, we always recommend that... more

5 Tips to Better Leverage Your Media Contacts Database

Pete Kidd

Tue Jun 11, 2019

Whether you’ve maintained a curated list for years or are wetting your feet and looking into a paid solution, a media contact database is a powerful tool to help build relationships and amplify your... more

Why Influencers Are Key to Your Marketing Strategy

Nikkole Couture

Thu Jun 6, 2019

If you're not already leveraging influencer marketing to drive demand generation, there's never been a better time to give this tactic a second look.
Maybe you're in the B2B space and think this isn'... more

Introducing West Unison, Our New Integrated Workflow Solution

Ben Chodor

Tue Jun 4, 2019

We are proud to announce West Unison, a workflow solution that empowers our clients with greater capability, efficiency and insights for their communications programs by providing them with... more

Why West DMS is the Only Communications Partner You Need

Ben Chodor

Thu May 23, 2019

Understanding your pain points, challenges and needs is what fuels us to deliver products and solutions to help you be better at what you do.
Every day, our global team at West Digital Media... more

[WOM Summit Recap] Finding the Right Influencer

Nikkole Couture

Tue May 21, 2019

Just a few years ago, influencer marketing was still a new tactic. The “gold rush” was on—companies of all sizes were looking to drive results this way.
Fast forward a bit, and now it's safe to... more

Fake News and the Role of the Newswire

James Robbins

Thu May 16, 2019

“Fake news” is a topic that’s high on the agenda of major news organizations, political parties and governments; but it’s not a particularly new or modern phenomenon.
As you may know, fake news is in... more

What Visitors Are Looking for in an Online Newsroom

Lisa Davis

Tue May 14, 2019

The importance of a robust, curated and updated online newsroom cannot be overstated. Two-thirds of journalists surveyed by TheNewsMarket said they visit a newsroom every week, and one-third visit an... more

Press Release Templates to Boost Your Content Marketing & PR

Pete Kidd

Thu May 9, 2019

A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many people don't know how to write one.
The most... more

How to Improve Corporate Storytelling Through Social Media

Jacob Smith

Tue May 7, 2019

Gone are the days when simply a few television commercials or magazine ads were enough to compel consumers to make purchases.
Today, markets are oversaturated with many different companies offering... more

5 Ways to Measure Brand Awareness and Marketing Campaign ROI

Lisa Davis

Thu May 2, 2019

Measuring brand awareness and justifying marketing budgets with concrete ROI indicators are two tasks often at odds with one another. It can be incredibly difficult to link an investment in brand... more

[Video] Meet Notified: The Next Generation of PR and Marketing Software

Ben Chodor

Mon Apr 29, 2019

We have incredible news―Notified is now part of the West Digital Media Solutions family!
You can read the full press release here and be sure to watch the video below.
Sweden-based Notified is a... more

How to Use Social Media for Employee and Talent Engagement

Nikkole Couture

Fri Apr 26, 2019

At face value, it might not seem like human resources and social media are the best fit.
But when it comes to modern recruitment, social media is a must-have. And we're not just talking about... more

[Webcast Recap] Why Webinars Are Essential for Every Marketer

Pete Kidd

Thu Apr 25, 2019

Last week, we partnered with the American Marketing Association and Red Hat for a live, 30-minute webcast on the topic of marketing webinars.
Hosted by Nikkole Couture, Vice President, Go To Market... more

Why Sentiment Analysis is Key to Successful Brand Management

Hamilton GJ

Thu Apr 18, 2019

With around 2.5 quintillion bytes of data being generated daily, and a major part of it being human impressions and emotions regarding products and brand names, the success or failure of a company... more

How Media Monitoring Can Build Your Brand

Pete Kidd

Tue Apr 16, 2019

This post is an excerpt from our e-book, Five Ways Media Monitoring Can Benefit Your Business and Brand. Download the e-book and learn more about our media monitoring solutions.
Want to know whether... more

[Live Webcast] Why Webinars Are Essential for Every Marketer

Pete Kidd

Thu Apr 11, 2019

When it comes to webinar solutions, did you know that…
Webinars are no longer just for “top of the funnel” leads?
The interaction webinars create generates valuable prospect data?
Your sales team can... more

How to Use Webcasts for Employee Engagement

Hayley Kelman

Mon Apr 8, 2019

The following post is courtesy of Biray Seitz, M.S. as part of client-contributed content to our CONNECT newsletter.
When it comes to employee engagement, webcasts can offer a cost-effective solution... more

Influencer Marketing: What is it and Why is it Important?

James Robbins

Thu Apr 4, 2019

Influencer marketing is nothing new. Celebrities and other well-known individuals have been used to promote products and services since the early 20th century.
However, social media has given rise to... more

The Benefits of Including Trade Media in Press Release Distribution

Ijeoma Kanu

Tue Apr 2, 2019

At some point, you may have found yourself wondering about trade media—what it is and why it’s important to your press release distribution strategy.
Let’s begin.
What is Trade Media?
“Trade media”... more

[Infographic] Five Can’t-Miss Tips for Better Performing Content

Pete Kidd

Thu Mar 28, 2019

Today’s consumers spend nearly one-third of their day engaging with digital content—and their attention has become a precious commodity.
For marketers and PR pros, high-performing content plays an... more

Media Monitoring and IPOs: How Monitoring Can Help Counsel Companies and Executives

Jeremy Gibbs

Wed Mar 27, 2019

The transition to a public company presents an opportunity for communications teams to provide strategic counsel.
As such, media monitoring should be one part of the initial public offering (IPO)... more

Let's Go Public: Use Webcasting to Engage Employees During Your IPO

Nikkole Couture

Tue Mar 26, 2019

Keeping your employees informed and engaged is challenging enough–doing so while your company goes public is even more difficult.
Along with the glare of media attention that’s often part of the... more

[AMA Article] Webinar Recap: Create Scroll-Stopping Content for Marketing & PR

Pete Kidd

Mon Mar 25, 2019

West Digital Media Solutions recently joined forces with content and SEO experts from 9thCO, ScribbleLive and PubMatic for a live panel discussion on how to create content that’s engaging, optimized... more

IPO Communications Strategy: Identifying and Understanding Your Audiences

Jacob Smith

Thu Mar 21, 2019

In addition to a company’s founding, making the first sale or becoming profitable, an initial public offering (IPO) is one of the most significant milestones a business can achieve.
Having a strong... more

New eCDN Partners Integrated Into West Studio

Ben Chodor

Wed Mar 20, 2019

We have exciting news to share!
To support our enterprise customers across the globe with high-quality video delivery, West Studio now integrates with industry leading eCDN partners Hive, Kollective... more

Telling Your Investment Story

Nikkole Couture

Tue Mar 19, 2019

Too often, we think of investor relations (IR) as a purely numbers-driven function, focused entirely around the annual corporate reporting cadence: earnings, earnings, earnings, earnings, annual... more

How the PESO Model Can Improve Your Content Strategy

Pete Kidd

Thu Mar 14, 2019

To ensure your communications programs are a success, you must first create a diverse content strategy.
A popular communications blueprint is the PESO (Paid, Earned, Shared, Owned) model. PESO was... more

Using Media Intelligence to Optimize Content

Clayton Myers

Tue Mar 12, 2019

As marketers and communicators, we’re told that creating content is key to capturing the attention of our audience and standing out. For those without a robust content creation program, and even... more

New Cryptocurrency and Cannabis Distribution Networks from GlobeNewswire

Karen Yu

Fri Mar 8, 2019

At West Digital Media Solutions, we strive to be an innovative partner for our clients by listening to their communications needs and paying attention to news trends. We are excited to share the... more

Five Best Practices for Distributing an Earnings Press Release

Josh Bouchard

Mon Mar 4, 2019

Companies around the world share their financial results with media and investors by distributing their earnings press releases via a newswire service.
Speed, accuracy, and professionalism are a must... more

10 Ways You Can Improve Your Website Content Right Now

Hayley Kelman

Tue Feb 26, 2019

Website content—it’s just as important as navigation and usability because it’s what informs investors. It’s the reason they visit your IR website.
While it’s vital your content is accurate and... more

How to Optimize Your Content for Search

Lisa Davis

Mon Feb 25, 2019

Did you know that there are five billion internet searches worldwide every day across Google and other search engines?
If consumers are relying that heavily on search for their news, information, and... more

Optimization Tips for Your IR Website and Newsroom

Nikkole Couture

Fri Feb 22, 2019

I know what you're thinking.
"Optimization? Like SEO? Isn't that marketing's problem?"
While we all prefer to leave the complex algorithms that drive website searches to the creative folks in... more

5 Best Practices to Help You Create the Content Your Customers Want

Ben Chodor

Wed Feb 20, 2019

Most organizations are constantly creating content for their customers. From emails to e-books, marketing and communications teams produce a wide range of materials to help customers better use... more

The Key to Delivering Impactful Video Communications in China

Ryan Osborne

Tue Feb 19, 2019

Over the past several years, video communications and webcasting have grown into crucial pieces of a communicator's toolkit. This trend has happened globally, with the use of video expected to double... more

[Infographic] How is Social Media Transforming Investor Relations?

Ben Chodor

Thu Feb 7, 2019

In 2019, you can’t build an investor relations strategy without social media.
Stakeholders are increasingly turning to companies’ social networks for information.
Many investors trust platforms like... more

Digital IR Best Practices: Five Things to Know for 2019 [Webinar Recap]

Ben Chodor

Tue Feb 5, 2019

West Digital Media Solutions recently partnered with IR Magazine to present a special webinar on how to modernize your digital IR communications strategy.
Our session featured leading IR experts... more

How to Power-Pack Your PR with Social Media

Hayley Kelman

Tue Jan 29, 2019

The following post is courtesy of Rochelle Reiter at Orange Label as part of client-contributed content to our CONNECT newsletter.
Gone are the days of simply posting a press release on the wire,... more

5 Ways I Use Tech for More Effective Business Travel

Ben Chodor

Fri Jan 25, 2019

One of the things I enjoy most about being part of a global organization is the opportunity to travel to our different offices to meet our team and see clients in person. I never take for granted how... more

Taking a Strategic, Bottoms-Up Approach to Marketing Communications Strategy

Hayley Kelman

Wed Jan 23, 2019

The following post is courtesy of Johanna Bauman at PubMatic as part of client-contributed content to our CONNECT newsletter.
In a crowded market like advertising technology, it is important to get... more

Why Media Intelligence is Critical to Your PR Workflow

Jacob Smith

Tue Jan 15, 2019

At a recent Institute for Public Relations event I attended, I noticed a common trend—PR professionals are constantly trying to stay on top of the ever-changing landscape of social media and how it... more

5 Digital Media Resolutions for 2019

Nikkole Couture

Thu Jan 10, 2019

As we close the books on 2018 and begin work on a new year, it's hard not to think about the things we didn’t accomplish last year, or things we could have done differently, especially in our... more

How to Add SEO-Optimized Hyperlinks to Your Press Releases

Josh Bouchard

Wed Jan 2, 2019

One of the most important goals of any online press release is to drive traffic to your website. Whether your company is launching a new product, hosting an event, or featuring new content, embedded... more

Using Video in Press Releases: Best Practices

Hayley Kelman

Wed Dec 12, 2018

The use of video in the communications world is increasing rapidly. Video quickly and effectively conveys a message—one that tends to stick with the viewer. Inside your organization, video can be... more

How to Reach Journalists with Your Website

Nikkole Couture

Wed Dec 5, 2018

For many companies, an update to their corporate website or newsroom is a major undertaking involving multiple stakeholders―sometimes the project can stretch for months. Often in the scope of such a... more

The Evolution of the PR Pitch

Ben Chodor

Mon Dec 3, 2018

Everyone in PR knows the pitch has changed considerably over the years as email, social media, and real-time journalism continue to shape how we tell stories, and how news is created and shared.... more

How to Find and Partner with the Right Niche Influencers

Lisa Davis

Fri Nov 30, 2018

It’s no secret that influencers impact consumer behavior. Snapchat’s $1.3 billion loss in market share in February, which came on the heels of a single tweet from Kylie Jenner, shows the power that... more

How to Strengthen Your Events Strategy with Influencers

Ben Chodor

Tue Nov 27, 2018

Events play a critical role for many organizations as a means to build brand awareness, establish thought leadership, educate customers and investors, and drive sales leads. Whether it’s a product... more

European Single Electronic Format (ESEF): What You Need to Know

Sven Baltrusch

Fri Nov 23, 2018

The European Single Electronic Format (ESEF) is the electronic reporting format in which issuers on EU regulated markets will prepare their annual financial reports from January 1, 2020. Today,... more

5 Great Features to Make Your IR Webcast More Engaging

Lisa Davis

Fri Nov 16, 2018

Making your investor relations (IR) webcast interesting and engaging can be difficult. Uninspired presenters, dull subject matter, or a poor quality webcasting platform can cause your audience to... more

How to Make the Transition to Video Earnings Calls

Trilby Lawless

Wed Nov 14, 2018

Video has been proven to increase the effectiveness of communication across the board. As Simon Bryan, Managing Director, Americas of Lumi pointed out, “You’ve never seen an audio-only gender reveal... more

West Client Summit, Telling Y/OUR Story: Watch All Sessions On Demand

Trilby Lawless

Mon Nov 5, 2018

This year’s live streams from the West Client Summit are now available on demand broken up by session. Learn more about what this year's Summit was all about in our quick introduction video, and... more

Media Monitoring: Four Ways to Profit from Your Competitor’s Digital Strategy

Lisa Davis

Wed Oct 31, 2018

“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” – Sun Tzu.
Smart companies know they can learn a lot by investigating the competition. Keeping up with... more

GlobeNewswire Press Releases Now Available in Apple News

Lisa Davis

Tue Oct 30, 2018

Providing our customers with the widest range of options for their press release distribution has been a cornerstone of our business for decades. As technology advances, new and different... more

Webinar Recap: How Owned Media Can Drive Strategic Communications & Brand Growth

Hayley Kelman

Thu Oct 25, 2018

Your owned digital media properties―your company website and blog―are your stage for producing and delivering relevant content to your audiences. Using videos, case studies, infographics, ebooks,... more

Press Release Editing Tips from GlobeNewswire Editors

Lisa Davis

Thu Oct 18, 2018

Accuracy and timeliness are critical factors in distributing your releases, and West's GlobeNewswire editorial team has advice and editing tips to address many of the common errors they see every day... more

Understanding your social media audience

Microblogs, Visual Platforms and Unicorns: What Social Media Channels are Right for Your Audience?

Ben Chodor

Wed Oct 3, 2018

Social media is a topic that excites and challenges PR, IR and marketing pros alike.
Value is one of the greatest commodities on social media, which is why brands must have an intimate understanding... more

Modern Web Design for IR Websites

Nikkole Couture

Wed Sep 19, 2018

In an earlier post we talked a bit about the sea change that's happened for IR websites over the last decade―that is, a shift from simply meeting regulatory requirements to using best practice design... more

SEO for IR Websites

Robert Iannuzzi

Thu Sep 6, 2018

The world of search engine optimization is extremely complex and fast-moving. You will hear over and over again that you need a complex SEO strategy, you need to hire an SEO professional, and you... more

How to Design Your IR Website

Nikkole Couture

Tue Aug 28, 2018

Years ago, it used to be that the design of an IR website was pretty far down on the priorities list. Providers and clients alike focused almost entirely on meeting regulatory requirements,... more

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Digital Communications

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