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4 New Truths On-Demand Webinar

4 New Truths B2B Marketers Need to Know in the Age of the Customer with Laura Ramos, Vice President & Principal Analyst Forrester Research

Technology and economic forces have changed market and buyer dynamics forever. The next wave of strategic advantage will come to companies that invest in deeper customer knowledge and act based on an obsessive desire to deliver what buyers want before the competition does.

In this new digital, social, and mobile world, B2B marketing and sales teams will need to build digital marketing proficiency and ensure digital and physical experiences are consistent and reinforcing.

In this webinar you’ll learn:

  • What is different about the "age of the customer" and why marketers should care.
  • How marketing will need to invest differently to thrive in this age.
  • Four ways to create more engaging experiences that cross the physical and digital world seamlessly.

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