News on Hold, is an industry first that gives you the option to replace traditional hold music with regularly updated news clips for waiting participants. It makes their waiting time fly by, keeps them more engaged and helps to ensure they will wait for your call to start when you are running late unexpectedly.

Benefits 

• Enhances the on-hold experience by providing engaging content that will improve participant retention in case you are running late. 
• Provides your participants the chance to catch up on the latest headlines during a busy day. 
• Ensures more productive meetings by having all your participants on the call when your meeting starts. Industry research shows callers stay on the line up to 25% longer when provided with on hold messages versus silence or background music.*