Influencer Marketing Platform

Influencers can be a powerful ally in your PR and communications programs. Their subject-matter expertise, engaged followers and trusted voices can lend support to your brand, advocate for your services and help you cultivate loyal customers.

Influence isn’t a new concept―getting the right people excited, engaged and talking about your products and services has always been one of the best ways to improve brand awareness, expand your customer base and ultimately drive more sales. Our platform can help you find the most relevant people talking about your company, industry and competitors. You can also uncover emerging content and trending topics―information you can use to support your communications activities.

Detailed profiles help you understand the depth and breadth of an individual’s influence. You can see their recent posts and social activity, areas of interest and expertise, frequently used keywords and hashtags, and reach by social network.

Our Influencer Platform can help you:

• Identify the people and conversations relevant to your company, industry and competitors; learn who’s saying what, to whom, and why it matters.
• Research specific influencers to learn more about their interests and activities; craft an educated, informed pitch and build trusted relationships.
• Create content that’s aligned with your audience by using similar topics, keywords and hashtags; build more impactful and targeted content, like news releases, blog posts and white papers.
• Share your news with relevant audiences; give influencers the relevant, topical information they’re looking for.
• Engage influencers with a follow, retweet, or blog comment; reach out and start to build relationships with people who can help share and amplify your news.