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Six Unexpected Benefits of Incorporating Video into your Enterprise Communications

Monday, April 23, 2018 - 10:15
Enterprise Video Benefits

In their personal lives, your employees mix video and email and chat and instant messaging, blending whatever media is necessary to convey their point. Businesses would do well to provide the same capabilities with enterprise communications. Users should be able to incorporate video into every traditional collaboration tool. Making this possible via unified communications will reap significant rewards. Here is just a sampling: 

1. Improved Talent Recruitment and Engagement

With jobless rates at 4.1 percent, a 17-year low, as reported by the New York Times, Human Resources teams must use every tool at their disposal to find, attract, and engage talent. Video can help in all aspects of this effort. HR can create and disseminate videos about the corporate culture, connect prospective clients with corporate ambassadors via Skype for Business, or other video conference software, and efficiently schedule and conduct group interviews via a WebEx session. HR has to be able to reach out to talent where they are. Meeting candidates online enables a) more candidates to be assessed in less time and b) travel costs to be reduced. Also, you can cast a wider net – even globally – if candidates are not expected to be physically on-site for early rounds of HR screening and staff interviews. An added benefit: Interviews via video conference can be recorded and shared with other team members for additional hiring input.

2. Better Comprehension of Benefits and other Necessary Information

It can be difficult to explain to users how to sign up for health care during open enrollment or wellness packages for which they qualify. Video tutorials sent directly to employee inboxes can make this process much easier and add clarity. For instance, HR can create a webinar that shows users how to access a benefits Web site, how to find their identifying information and create a password, and how to select the options that best suit them and their families. Using video would mostly likely cut down on the calls HR normally receives from employees confused about the process.

3. Enhanced Compliance with Acceptable Use Policies and Corporate Mandates

Today, most companies have static written acceptable use policies that employees sign when they first join an organization and never look at again. Bringing these policies to life via video, demonstrating how not to click on phishing emails, what information you can and cannot forward, and the like, would mostly likely make it easier for users to understand the parameters surrounding use of corporate devices and information exchange. Updates to policies can be accompanied by short clips sent to employee inboxes. Employees can provide a digital signature noting they have watched the video and understand its contents. This would prevent acceptable use policies from becoming stale and outdated.

4. Boosting Employee Morale

Leadership often waits until a large corporate gathering such as a town hall or monthly department meeting to give employees special recognition. Using video, managers, or even coworkers, can give shout-outs to employees who go above and beyond. Users can shoot a short video naming the employee and what they did that was worthy of recognition. That clip can be sent around in real time or as part of a daily communication that other employees can add their congratulations.

5. Learning about new Office Equipment and other Technology

Inevitably, new pieces of equipment make their way into an office, such as a new coffee machine, new printer/copier, or even a new office chair. Facilities managers can use video to create a tutorial of how to set up or use these items. This is particularly helpful if purchasing is centralized and your users are at remote locations. Something as simple as how to properly clean the coffee maker can save machines from breaking and requiring maintenance visits.

6. Instant Access to In-house Experts

Imagine having a question and being able to get it answered in real time by someone in the organization with institutional knowledge? Marry video conferencing with directory services that include each employees’ area of expertise and that’s exactly what you can do. For instance, if you are in retail and one store has received a new product, you can call up that store’s manager for insight on how the product differs from a previous version. You also can ask a marketing person the preferred font and color palette for the company’s branding. Engaging an expert via real-time video conference enables you to ask follow-up questions and for them to demonstrate instructions or point out something specific that would be lost over a text-based medium such as email or instant message.

In reality, there are limitless ways that video and unified communications as a whole can enrich your environment. In fact, you could host a contest asking for suggestions via video on how video can improve communications in your organization. See? Limitless. Video is a game changer in the enterprise so make sure you use it to maximum effect.


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