7 Ways to Engage Millennials with Enterprise Video
Millennials first outpaced Generation X as the largest generation in the U.S. workforce three years ago, according to the Pew Research Center. Ever since, CEOs and other top executives have worked hard to create a culture that can attract and maintains millennial talent. One surefire way to show millennials you’re serious about their workplace needs: promote a strong use of video across the enterprise.
A Wainhouse Research survey found that four out of five C-Level executives agree that their organization should use video more extensively. Here are seven ways we believe you can use video to maximum effect for millennials – and your workforce overall:
1. Make use of real-time video conferencing services
Millennials expect flexibility in their work hours and work spaces. However, they also want to still feel part of a team. While email and phone calls are tools of an older generation, millennials expect face-to-face feedback on team goals and individual performance. Remember, FaceTime was first introduced in 2010 so these young workers have been socialized to real-time video in ways other works have not. Encourage managers to use video conferencing to conduct reviews and team meetings.
2. Incorporate video into your training toolkit
Millennials have grown up asking Google, Siri, and YouTube how to do just about everything. Organizations should take advantage of this innate curiosity to incorporate virtual HR solutions to train their young workforces – whether through an on-demand library or live one-to-many web sessions. Have a new product to add to the organization’s portfolio? Send around a short video introducing its features and functionality to the sales team. Does HR need to announce insurance enrollment? Emailing a video with detailed instructions and contact information can improve compliance. Wainhouse reports that 84 percent of respondents to the survey agree that pre-recorded training videos are a “valuable work tool, giving me access to information when I need it most.”
3. Tap into data analytics that accompany video services
Organizations can gain unique insight about how employees receive information and if they successfully implemented what they learned. Something as simple as knowing how many members of your team watched a video and for how long can offer critical feedback about the ways in which they take in knowledge. You also can determine if they were able to translate what they were taught into better satisfied customers.
4. Let employees create their own videos
Your employees have a tremendous amount of institutional knowledge about their individual workflow and work space. Encourage them to make videos that demonstrate particular processes to share with their teams and the organization as a whole. For instance, they can create tutorials around frequently asked questions. Having these videos in a searchable library will help with enterprise-wide standardization as well.
5. Use video to strongly and consistently communicate your organization’s mission and message
For most companies, it has become unfeasible to gather all employees to disseminate important messages. Bringing everyone to a central location is expensive in terms of travel and productivity – and younger employees just don’t see the need. That doesn’t mean they don’t want to hear from leadership – they do. But doing so over a live video stream, where they can ask questions from their remote location, is an acceptable – if not preferable - substitute. In a Wainhouse Research survey, more than half of respondents age 33 and younger said they see video as a vehicle for greater engagement.
6. Invest in high-quality video tools and a superior and secure network
As much as millennials are used to video as a primary means of communication, they also are accustomed to high-performance and low latency (no jitter, no delay). Put video on a network saturated with traffic and no means of priority and you’ll wind up with a poor user experience. Use tools that are out of date or unable to handle the rigors of frequent use and you’ll turn employees off. You only get one chance to get this experience right and to convince employees you value their preference for video. Make sure your investments in video technology match their eagerness to put it to good use.
7. Encourage millennials to mentor their non-millennial peers
Enthusiasm and engagement are contagious attributes. If younger workers are productive and collaborative in large part because of their use of video, then their coworkers will begin to notice. Ask them to encourage other employees to use these tools and to teach them the best way to do so. The more people that utilize your investment in video, the more positive an impact video will have on your organization.
Perhaps most importantly, remember that video is not a one-size-fits-all proposition. To ensure a consistent, high-quality, video experience behind the company firewall, organizations need to have the right video partner in place. No matter what your company’s internal configuration or delivery needs may be, West can make video delivery a more seamless and streamlined process. Drop us a line to connect with an expert today.
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