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What Is a Video-Centric Marketing Strategy and Why Is It Important?

Thursday, April 9, 2020 - 15:15
What Is a Video-Centric Marketing Strategy and Why Is It Important?

More and more organizations are leveraging online video experiences and webinars for brand promotion and lead generation.

Online video is emerging as a powerful tool in the marketing toolbox when it comes to driving engagement for campaigns.

Best known as a technology that enhances the effectiveness of online webinars, video is now creating value for a wide-range of outbound communications initiatives.

But what makes a marketing strategy video-centric?

The three components of a solid, video-based marketing strategy are:

In this post, we’ll talk about each and explain why they’re so important.

To read the full article, click here. 


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