[In the Know] What is Word-of-Mouth Marketing?
Word-of-mouth marketing is nothing new.
For centuries, it’s been a key influencer in consumer purchasing decisions. In fact, 92% of people trust recommendations from their network more than all other forms of marketing.
Put simply, word-of-mouth marketing means tapping into users’ extensive network of recommendations, ensuring that YOUR brand is at the center of the conversation.
When done successfully, word-of-mouth helps you:
- Build trust with customers
- Gain consumer loyalty
- Create consistent brand buzz
To learn more about this powerful marketing channel, watch my guest episode of In the Know:
If you want cutting-edge information on the future of word-of-mouth marketing, be sure to join our Ambassador team on Jan. 30 for “More than a Trend: the Future of Word-of-Mouth Marketing,” an exclusive conversation with the American Marketing Association and Bump Boxes - this is a webinar you DON’T want to miss.
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