[In the Know] Best Practices for a Powerful Podcast
This week, we’re talking about one of my favorite types of content: the podcast.
Now, for those of you who may have been napping, a podcast is a digital audio file available to listeners. They’re typically series, and there are a LOT of them available across all types of streaming platforms.
According to Apple, as of 2019, there are over 700,000 active podcasts with about 29 million episodes.
For marketing and communications teams, podcasts can function as a new channel in a content marketing strategy. To stand out in the podcasting universe, you’ll have to make sure you’re at the top of your game.
If you’ve always wanted to create a podcast and are just starting out, here are five best practices you can use to make your podcast series a successful one.
Check out the full list of best practices by watching the video below.
If you’d like to learn more, check out another podcast post by our president Ben Chodor about the 10 reasons why you should create one.
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