How to Plan a Virtual Event: Creating the Event Strategy & Goals
A recent survey showed that 78% of marketing leaders said they expect to increase their budgets for virtual events. Due to COVID-19, the nature of events has changed forever. Your organization is even probably discussing moving an event to an online environment right now.
When it comes to how to plan a virtual event, you must start by creating an event strategy and goals. As with any marketing activity or campaign, your virtual event will be judged internally on whether it achieved its desired result.
To do that, you must create a written business plan that details measurable business goals – not just pass/fail metrics. After sharing the plan with your entire team, you’ll need to get buy-in and approval from the executives who are funding the program.
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