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How Media Monitoring Can Build Your Brand

Tuesday, April 16, 2019 - 12:00
How Media Monitoring Can Build Your Brand

This post is an excerpt from our e-book, Five Ways Media Monitoring Can Benefit Your Business and Brand. Download the e-book and learn more about our media monitoring solutions.

Want to know whether your company is ahead or behind the competition?

How about what customers are saying about your products and services, versus those of your competitors?

Through media monitoring, you can measure public sentiment not only of your brand, but also of your rivals. By taking advantage of the volume and detail of information available online and in social media, you can uncover a wealth of data regarding competitors’ products and services, then dissect the buzz around them.

You can gain a competitive advantage with the intelligence you uncover about what customers like and dislike about their products—everything from features to usability, pricing, service, support and more.

Monitoring delivers critical intel about the competition’s strengths and weaknesses.

Consider that:

  • Businesses risk losing 22 percent of customers when one negative article is found by users online
  • The percentage goes up as the article number increases
  • Three negative articles equals 59.2 percent less potential customers, while four or more equals 70 percent less potential customers

Through media monitoring, you can turn data from conversations into actionable insights for your business and brand.