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How to Add SEO-Optimized Hyperlinks to Your Press Releases

Wednesday, January 2, 2019 - 10:00
How to Add SEO Optimized Hyperlinks to Your Press Releases

One of the most important goals of any online press release is to drive traffic to your website. Whether your company is launching a new product, hosting an event, or featuring new content, embedded hyperlinks will improve the SEO (Search Engine Optimization) of your content that will increase your search engine rankings and bolster online placement.

Hyperlinks matter, but Google and other popular search engines have rules in place to ensure the content they share is relevant and original. Below are some tested and proven techniques to make embedded hyperlinks optimize your online release.

Use unique keywords and phrases

One of the easiest ways to use hyperlinks is to think of relevant keywords and phrases for your anchor text. Anchor text is the clickable text that will hold the URL of a webpage.

For example, if your press release is marketing the launch of a new product, use the product name as the keyword. If your release is about an event, use the entire event name, date, and time as the phrase and include a link to that event page. Try to avoid using standard words like “click here” or “learn more.”

Not only does this help search engines parse your website’s pages. It also provides clarity for your readers and encourages them to click.

Always link to “deep” webpages

The most common hyperlink in an online release is the website’s homepage. But similar to using keywords and phrases, the links to your website should be original and varied. Instead of linking to the most common pages, try to link to pages that are located deeper on the site-map.

Again, this will help search engines index your website’s pages. It will also drive traffic to your website and increase audience engagement.

Avoid too many links

Resist the urge to place hyperlinks throughout the entire release. Search engines, especially Google, will ignore hyperlinks if there are too many because it interprets them as spam. As with any marketing campaign, strategize and plan your hyperlinks and use them sparingly.

The general rule of thumb is to use no more than two to three hyperlinks in a press release. Use these links to highlight the most important keywords, phrases, and deep webpages. Thoughtful link placement provides opportunity to get clicks on the pages you need and want to emphasize.

Remember: it’s all about the goal of your content. Use link placement as an opportunity to get clicks on the pages you want to highlight. Use hyperlinks to empower your content and get positive results.

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