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The Benefits of Including Trade Media in Press Release Distribution

Tuesday, April 2, 2019 - 10:00
The Benefits of Including Trade Media in Press Release Distribution

At some point, you may have found yourself wondering about trade media—what it is and why it’s important to your press release distribution strategy.

Let’s begin.

What is Trade Media?

“Trade media” is the term for a news outlet which publishes content specific to an industry or trade—this consists of websites, magazines, blogs and journals.

Nearly every profession has an industry publication—from Automotive News to Advertising Age. These outlets publish information such as new product listings and feature articles.

Because they cover niche topics, trade media outlets usually require a subscription—since they don’t have the same sizeable advertising revenue found across consumer media.

Adding Trade Media to Your Press Release Distribution

When using press release distribution services to share news, it’s important to note if your release’s subject matter is geared toward a particular industry.

If so, it’s best to always include trade media lists when selecting a distribution network.

At West Digital Media Solutions, if a client wants their release to reach a “talk shop” community where industry trends are being discussed amongst thousands of niche readers, having them send their release to at least one trade media list will increase the probability that their news reaches the right audience—achieving their goal.

Some additional benefits of sending your press release to trade media include:

  • Increased awareness of your brand to trade outlets
  • The ability to be as specific and technical as you’d like in your release, since you’re appealing to experts within a particular industry
  • Simplified pitching—there’s not a need to explain why the information in your release is important, as trade publications already know your industry inside and out.

Contact us today to learn more about our trade media lists or about any of our press release distribution solutions.