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Digital Communications

Why Media Intelligence is Critical to Your PR Workflow

Why Media Intelligence is Critical to Your PR Workflow

Jacob Smith
Tue Jan 15, 2019
At a recent Institute for Public Relations event I attended, I noticed a common trend—PR professionals are constantly trying to stay on top of the ever-changing landscape of social media and how it... more
5 Digital Media Resolutions for 2019

5 Digital Media Resolutions for 2019

Nikkole Couture
Thu Jan 10, 2019
As we close the books on 2018 and begin work on a new year, it's hard not to think about the things we didn’t accomplish last year, or things we could have done differently, especially in our... more
How to Add SEO Optimized Hyperlinks to Your Press Releases

How to Add SEO-Optimized Hyperlinks to Your Press Releases

Josh Bouchard
Wed Jan 2, 2019
One of the most important goals of any online press release is to drive traffic to your website. Whether your company is launching a new product, hosting an event, or featuring new content, embedded... more
Using Video in Press Releases: Best Practices

Using Video in Press Releases: Best Practices

Hayley Kelman
Wed Dec 12, 2018
The use of video in the communications world is increasing rapidly. Video quickly and effectively conveys a message—one that tends to stick with the viewer. Inside your organization, video can be... more
How to Reach Journalists with Your Website

How to Reach Journalists with Your Website

Nikkole Couture
Wed Dec 5, 2018
For many companies, an update to their corporate website or newsroom is a major undertaking involving multiple stakeholders―sometimes the project can stretch for months. Often in the scope of such a... more
The Evolution of the PR Pitch

The Evolution of the PR Pitch

Ben Chodor
Mon Dec 3, 2018
Everyone in PR knows the pitch has changed considerably over the years as email, social media, and real-time journalism continue to shape how we tell stories, and how news is created and shared.... more
How to Find and Partner with the Right Niche Influencers

How to Find and Partner with the Right Niche Influencers

Lisa Davis
Fri Nov 30, 2018
It’s no secret that influencers impact consumer behavior. Snapchat’s $1.3 billion loss in market share in February, which came on the heels of a single tweet from Kylie Jenner, shows the power that... more
How to Strengthen Your Events Strategy with Influencers

How to Strengthen Your Events Strategy with Influencers

Ben Chodor
Tue Nov 27, 2018
Events play a critical role for many organizations as a means to build brand awareness, establish thought leadership, educate customers and investors, and drive sales leads. Whether it’s a product... more
European Single Electronic Format (ESEF): What You Need to Know

European Single Electronic Format (ESEF): What You Need to Know

Sven Baltrusch
Fri Nov 23, 2018
The European Single Electronic Format (ESEF) is the electronic reporting format in which issuers on EU regulated markets will prepare their annual financial reports from January 1, 2020. Today,... more
5 Great Features to Make Your IR Webcast More Engaging

5 Great Features to Make Your IR Webcast More Engaging

Lisa Davis
Fri Nov 16, 2018
Making your investor relations (IR) webcast interesting and engaging can be difficult.  Uninspired presenters, dull subject matter, or a poor quality webcasting platform can cause your audience to... more
Video for Investor Relations

How to Make the Transition to Video Earnings Calls

Trilby Lawless
Wed Nov 14, 2018
Video has been proven to increase the effectiveness of communication across the board. As Simon Bryan, Managing Director, Americas of Lumi pointed out, “You’ve never seen an audio-only gender reveal... more
West Client Summit, Telling Y/OUR Story: Watch All Sessions On Demand

West Client Summit, Telling Y/OUR Story: Watch All Sessions On Demand

Trilby Lawless
Mon Nov 5, 2018
This year’s live streams from the West Client Summit are now available on demand broken up by session. Learn more about what this year's Summit was all about in our quick introduction video, and... more
Media Monitoring: Four Ways to Profit from Your Competitor’s Digital Strategy

Media Monitoring: Four Ways to Profit from Your Competitor’s Digital Strategy

Lisa Davis
Wed Oct 31, 2018
“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” – Sun Tzu.
Smart companies know they can learn a lot by investigating the competition. Keeping up with... more
GlobeNewswire Press Releases Now Available in Apple News

GlobeNewswire Press Releases Now Available in Apple News

Lisa Davis
Tue Oct 30, 2018
Providing our customers with the widest range of options for their press release distribution has been a cornerstone of our business for decades. As technology advances, new and different... more
Webinar Recap: How Owned Media Can Drive Strategic Communications & Brand Growth

Webinar Recap: How Owned Media Can Drive Strategic Communications & Brand Growth

Hayley Kelman
Thu Oct 25, 2018
Your owned digital media properties―your company website and blog―are your stage for producing and delivering relevant content to your audiences. Using videos, case studies, infographics, ebooks,... more
Press Release Editing Tips

Press Release Editing Tips from GlobeNewswire Editors

Lisa Davis
Thu Oct 18, 2018
Accuracy and timeliness are critical factors in distributing your releases, and West's GlobeNewswire editorial team has advice and editing tips to address many of the common errors they see every day... more
Understanding your social media audience

Microblogs, Visual Platforms and Unicorns: What Social Media Channels are Right for Your Audience?

Ben Chodor
Wed Oct 3, 2018
Social media is a topic that excites and challenges PR, IR and marketing pros alike.
Value is one of the greatest commodities on social media, which is why brands must have an intimate understanding... more
Website Design for IR Websites

Modern Web Design for IR Websites

Nikkole Couture
Wed Sep 19, 2018
In an earlier post we talked a bit about the sea change that's happened for IR websites over the last decade―that is, a shift from simply meeting regulatory requirements to using best practice design... more
SEO for Investor Relations Websites

SEO for IR Websites

Robert Iannuzzi
Thu Sep 6, 2018
The world of search engine optimization is extremely complex and fast-moving. You will hear over and over again that you need a complex SEO strategy, you need to hire an SEO professional, and you... more
Design IR Website

How to Design Your IR Website

Nikkole Couture
Tue Aug 28, 2018
Years ago, it used to be that the design of an IR website was pretty far down on the priorities list. Providers and clients alike focused almost entirely on meeting regulatory requirements,... more