Just a few years ago, influencer marketing was still a new tactic. The “gold rush” was on—companies of all sizes were looking to drive results this way.
Fast forward a bit, and now it's safe to... more
At West we understand that investing in a new technology system or adding a new communications channel is not in itself a CX strategy. So, we’ve produced a series of expert guides to help our... more
We agree, “teamwork makes the dreamwork,” and it turns out, there’s some science to back this up. Studies show that working in teams can improve productivity, increase profitability, produce better... more
In early 2018, Cisco announced the completion of its acquisition of BroadSoft, changing the dynamics of the UCaaS market and adjacent cloud-based contact center market. Following the acquisition,... more
For the second year in a row, HIMSS TV is back to bring the world’s largest health, information and technology conference to the laptop, TV and mobile phone screens of over 110,00 unique viewers... more
In the last post, we discussed important points to address when assembling your in-house UCaaS buying team. This time, we’re talking about aligning with your UC vendor, or your partner, if you will.... more
![[WOM Summit Recap] Finding the Right Influencer](https://www.westuc.com/files/styles/demo_slide_image_580x350/public/2019_0520_WOM-Summit-Recap-Finding-the-Right-Influencer.png?itok=ydZ2p_f- "[WOM Summit Recap] Finding the Right Influencer")
