Which product are you using?
Why Media Intelligence is Critical to PR Workflow
Jacob Smith
Tue Jan 15, 2019
At a recent Institute for Public Relations event I attended, I noticed a common trend—PR professionals are constantly trying to stay on top of the ever-changing landscape of social media and how it... more

Cloud Contact Center

Meeting Consumers' Communications Expectations

What Consumers Expect from Brand Communications

Sandie Simms
Tue Jan 8, 2019
The author of this post is based in the U.K.
In the somewhat recent past, the brand and consumer relationship was much simpler. Most transactions were carried out person-to-person – either face-to-... more

Conferencing & Collaboration

West wins Cisco Partner Summit Collaboration Award

West Wins Architectural Excellence Partner of the Year: Collaboration Award at Cisco Partner Summit

Kevin McMahon
Fri Nov 16, 2018
This week at Cisco’s annual partner conference in Las Vegas, Nevada, West received the Architectural Excellence Partner of the Year: Collaboration Award for its innovation, leadership and best... more

Hosted Voice & Networks

Hosted Voice Benefits

6 Benefits of Deploying Hosted Enterprise Voice

Kevin McMahon
Thu Jun 28, 2018
According to a report from Infonetics Research, the global hosted VoIP and Unified Communications (UC) market will reach a whopping $12 billion in 2018, across almost 63 million service instances.... more

Webinars & Enterprise Streaming

Social Media Marketing Tips Key Considerations for Live Streaming Video

Social Media Marketing Tips: Key Considerations for Live Streaming Video

Trilby Lawless
Mon Jan 14, 2019
80% of consumers prefer to watch a live video over reading a social post, and viewers will spend more time watching live content than pre-recorded. In an earlier blog post from our Digital Media... more

Unified Communications

UCaaS for Retail and Restaurants

West Unwraps UCaaS Service Bundles for Retail and Restaurants

Monica Ellis
Tue Dec 11, 2018
Today’s restaurant and retail businesses are faced with a new reality – and the reality is digital.
Digital transformation is a phrase on the tip of nearly every business leader’s tongue, and for... more