Word-of-mouth marketing is nothing new.
For centuries, it’s been a key influencer in consumer purchasing decisions. In fact, 92% of people trust recommendations from their network more than all other... more
It’s pretty much impossible to avoid the hype around digital channels, chatbots and Artificial Intelligence (AI) if you are even remotely connected to the contact centre or CX industry today. ... more
Video collaboration brings many benefits to the workplace. From boosting employee engagement, building rapport among geographically dispersed teams and reducing travel costs, to limiting... more
In early 2018, Cisco announced the completion of its acquisition of BroadSoft, changing the dynamics of the UCaaS market and adjacent cloud-based contact center market. Following the acquisition,... more
For the second year in a row, HIMSS TV is back to bring the world’s largest health, information and technology conference to the laptop, TV and mobile phone screens of over 110,00 unique viewers... more
The phrase “digital transformation” has been on the lips of every executive and IT leader for many years now – and for good reason! By applying digital capabilities to processes, products and... more
![[In the Know] What is Word-of-Mouth Marketing?](https://www.westuc.com/files/styles/demo_slide_image_580x350/public/2020_0122_InTheKnow-Word-of-Mouth-Marketing.png?itok=Mhc4BwNa "[In the Know] What is Word-of-Mouth Marketing?")
