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West hires Steve Day to build UK channel for cloud-based contact centre portfolio

London, UK, 14 September 2017 – West’s Unified Communications Services, a leading cloud contact centre technology provider, today announces it has appointed channel heavyweight, Steve Day, to spearhead the company’s new channel strategy in the UK. Day brings an outstanding track record of success to his new role as Channel Development Manager with West, where he will be responsible for developing the channel for West Cloud Contact Pro, a market-leading cloud contact centre platform, which offers multimedia capability to contact centres of every size.

Enda Kenneally, VP Sales & Business Development at West’s Unified Communications Services, commented: “We see the channel as a key route to market for West Cloud Contact Pro. Steve’s role is newly-created at West, but one that we see as absolutely critical to our future success. We are delighted to bring Steve’s experience and commercial acumen on board. He is extremely passionate about customer experience and evangelical about the opportunities Cloud Contact Pro creates for businesses.”

Most recently employed by Sipsynergy, a Cisco HCS hosted telephony provider, Steve Day has also delivered exceptional sales results in channel roles for Avaya, Broadsoft and Mitel. He will be applying his channel development and marketing skills to recruit new channel partners for West’s Cloud Contact Pro platform, which allows contact centre managers to design and deliver outstanding customer experiences.

Customer experience is among the largest trends in the business world right now. Experts are predicting that it will overtake price and product as the key brand differentiator by 2020, so organisations are gearing up to ensure they can deliver. West’s own research also shows that poor customer experience leads to around £234 billion of lost value to UK businesses in a typical year.

“West Cloud Contact Pro boasts a user-friendly interface that allows Contact Centre Managers to create the kind of customer experiences that today’s consumers are demanding. Its ground-breaking capability will also allow our channel partners to create deeper relationships with their own customers,” added Steve Day. “This solution is set to take the market by storm and I am looking for channel partners who are as excited by the revenue and customer retention opportunity it offers as I am!”

About West Unified Communications

West Corporation is a global provider of communication and network infrastructure services. West helps its clients more effectively communicate, collaborate and connect with their audiences through a diverse portfolio of solutions that include unified communications services, safety services, interactive services such as automated notifications, telecom services, and specialized agent services. For more information about West’s Unified Communications Services, please visit www.westuc.com.