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Press & Social Media Monitoring Solution

Track social and mainstream media with daily reports and real-time alerts. Our team of analysts can create custom reports to measure your brand health and the impact of your communications.

Whether you’re looking for crisis management and alerts, or complex audience research and customer insights, we can cater a solution to your needs. Our solutions fit your growing business or global enterprise, and are available in a variety of tiers to accommodate multiple users and data volume.

MEDIA MONITORING

Media Monitoring, powered by Synthesio, tracks conversations that are timely, topical and actionable so that you can more effectively manage opportunities for customer service, crisis management, competitor benchmarking, and more.

Closely following relevant conversations and events with media monitoring can help you:

  • Help protect brand reputation by detecting and managing crises before they escalate.
  • See audience demographics segmented by geography, sentiment, gender and interest.
  • Track customer and market response to new offerings and product launches.
  • Monitor competitors and key industry issues.
  • Gain a high-level understanding of your brand’s social media footprint.

Monitor global conversations and track activity

Follow conversations where they are happening with real-time access to 6,000,000+ websites in more than 190 countries and 80 languages—including local social networks in China, Russia, the Middle East and South America. Content is sourced from blogs, mainstream news sites, social networks, message boards and user-generated content.

Your customizable dashboard is presented to you in a visually rich, interactive display that surfaces detailed social analytics including share of voice, mention volume, audience demographics, conversation sentiment and awareness.

Keep on top of company mentions and react quickly with real-time alerts

Alerts act as an early warning system to help you stay ahead of business-critical issues and conversations. Decide which events will trigger notifications to your team, and customize your alerts to best suit your needs. When there’s activity on your dashboard, like data spikes, growing conversations with many comments, or conversations based on specific or sensitive keywords, you can be alerted in real time and take action as appropriate.

MEDIA INTELLIGENCE

Monitor key events and measure the impact of your communications with Daily News Briefs and Insight Reports, and gain actionable insights on company, industry, competitor and campaign performance.

Whether it’s a daily summary of news delivered to your inbox (Daily News Brief) or an analysis of your KPI performance (Insight Reports), our analysts can curate the content and crunch the numbers, giving your team strategic insights and more time to focus on your campaigns. We source content across online, print, broadcast and social media, providing comprehensive coverage of the conversations and news relevant to your business.

For corporate communications & PR professionals

  • Demonstrate the ROI of your earned, owned and paid media activities to internal stakeholders.
  • Gain a better understanding of your reputational strengths and weaknesses and respond more quickly with alerts.
  • Monitor social and mainstream media conversations about your brand and track sentiment.
  • Identify and benchmark competitor strengths and weaknesses.

For agencies

  • Provide individualized reporting tailored to the specific needs of your clients to reflect their different campaigns and objectives.
  • Complement your existing offerings by providing clients with customized reports that feature your agency's branding or their own.
  • Let our team of analysts handle the number crunching and clip curating, giving your team more time to be strategic and build relationships with your clients.

Use Cases

Relevant Resources & Insights

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