Which product are you using?

  Enhance the effectiveness of your contact center campaigns.

Enhance the effectiveness of your contact center campaigns.

West research shows that 72 percent of customers consider switching to a competitor when agents who can’t adapt or understand their issues. Without the ability to deviate from scripts, agents run the risk of sounding robotic. This can be frustrating for customers and agent alike, resulting in inefficiencies and potentially lost business as call times increase and issues go unresolved.

Customize Interactions with Flexible Agent Scripting Tools

Dynamic scripting greatly enhances the effectiveness of your inbound, outbound and multichannel contact center campaigns, whether it’s simple step-by-step guides for straightforward inquiries or dynamic branching scripts that offer a range of options to walk customers through more complex inquiries.

  • Improve efficiency by pre-populating screen data based on previous responses
  • Automate email content based on script responses and integration with other business systems.
  • Quickly create logical call scripts and make instant adjustments with simple “drag and drop” scripting through an intuitive web interface
  • Easily run and evaluate A/B testing to increase effectiveness of scripts

Build More Personalized Relationships

West's dynamic scripting pulls data from your CRM, adapting to the customer’s information so that your agent has the right prompts at hand at the right time, avoiding irrelevant or repeated questions that cause frustration.

No CRM? No problem. If you have limited or no CRM data at hand, use the built-in 'mini CRM' available with Cloud Contact Pro to store captured information as it's entered.

Track and Monitor Your Customer Journey

Just as you assign waypoints in your contact flows, you can do the same in your dynamic scripts. Track conversation flow and monitor the data alongside what you’re seeing in the call flows to learn which parts of the script are performing well or identify potential sticking points and fix them.

With common sense and continuous assessment, dynamic call scripting guides agents through customer interactions and improves the overall customer experience.


Our customers would not be able to tap into a workforce with this kind of scale and flexibility any other way. The shared dynamic scripting systems makes change management much simpler.

Ghen Sugimoto, Chief Marketing Officer, Expert Planet

Explore Agent Scripting

Narrow Your Choices
  • West Cloud Contact

    Exceed service expectations using an agile contact center solution with unlimited scale & capacity
  • West Cloud Contact CE

    Set your company apart from the competition with excellent customer care from a fully featured multichannel contact center solution.
  • West Cloud Contact Pro

    Turbo charge your call center operations, whether inbound or outbound, sales or customer care, voice or multichannel - with an innovative cloud-based contact center solution.
1 Focus on Bringing UCaaS to Mid-market and Enterprise Clients
Supported 28 billion minutes of conferencing last year
of Fortune 100 companies rely on West