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Why Uncertain Times Call for Virtual Events

Thursday, February 6, 2020 - 16:15
Why Uncertain Times Call for Virtual Events

We live in a world that gets more challenging each year. And this affects our global economy.

Coronavirus, fires, weather and other public safety disturbances threaten businesses that have a global footprint and depend on foreign markets.

And when it comes to hosting important business events, these incidents can also impact travel, limiting the ability of employees, clients, or prospects to attend in-person.

How can your events strategy protect itself against these types of challenges? And how can you quickly pivot to keep existing plans in place?

The answer: Virtual Events.

Live Virtual Events provide a secure environment in which you can successfully bring your audience together, without risking health and safety .

During a crisis, the well-being of employees, clients, or prospects are, of course, the main priority. Giving your audiences the ability to attend an event via desktop or mobile device removes any on-site risks that may be present.

Virtual Events are not just a reactive solution. With greater frequency, organizations are choosing virtual over in-person events to reduce travel costs and carbon footprints. They have also grown in use due to their global capability and the abundance of data they provide marketers.

From 2018-2019, the number of customers hosting Virtual Events has increased by 15 percent! They continue to replace and extend traditional communication channels, letting you drive engagement and increase revenue.

But let’s also consider the positive environmental impact as well.

Concerning sustainability, going “green” with Virtual Events also saves on carbon dioxide emissions. Just take into consideration the energy required to get your audience to attend on-site.

We saw this impact firsthand during our recent Intrado Digital Media Sales Kickoff. This year, hosting a two-day virtual SKO saved an estimated 190 metric tons of CO2—that’s over 400,000 pounds, or more than 30 elephants!

Overall, Virtual Events have a better impact on the planet and provide a safer alternative for regions dealing with crisis, especially those in China dealing with the recent coronavirus outbreak.

Next week, we’re partnering with the Alibaba Entrepreneurs Fund and HSBC JUMPSTARTER to create the world’s largest online global pitch event.  From Feb. 11-12, 2020, JUMPSTARTER will host 40 finalists from around the world, virtually pitching their ideas to a panel of leading investors and entrepreneurs.

We’re proud to support these incredible innovators at this exciting, first of its kind Virtual Event. If you’d like, you can register to attend to see our tech in action.

If you’re considering hosting a Virtual Event in the near future, please check out our Benchmark Report for tips and best practices that can help inform your events strategy in 2020.

In it, you’ll find an overview of trends from attendance to engagement. You can use our benchmarks as a guide when planning your next Virtual Event for best practices and ideas to boost engagement and increase ROI.

When there’s an emergency that impacts an upcoming event, first and foremost your decisions should be based around the safety of the people who are planning to attend.

But you also need to think about the business impact of any decision. What would happen if the event was canceled? Will this result be acceptable?

A safe, secure solution is possible with Virtual Events.


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