[In the Know] Secrets to Successful Referral Marketing
On May 6th, Ambassador experts Rachel Nielsen and Heather Chesnutt teamed up to deliver an insightful presentation on referral marketing. Along with our partners at Content Marketing Institute, they shared tips, tricks and real customer success stories.
Now, the entire webinar is available for you to watch on demand.
In this week’s episode of In the Know, I’m giving you a sneak peak of their conversation. You can check it out below, and don’t forget to register and watch the rest of the webinar for more information.
Dana Miller: Hi everyone, and welcome to another episode of In the Know with Intrado Digital Media. Today’s episode is a special one. In case you missed it, we recently held a webinar in partnership with Content Marketing Institute and Ambassador, all about referral marketing programs and ways that you can use them to grow your business and increase sales.
Ambassador experts Rachel Nielsen and Heather Chesnutt walked us through actionable tips and tricks, as well as real customer success stories, all geared towards ways to help you grow a successful referral marketing program.
That entire conversation is now available for you to watch on demand, and as a special treat, just to show you what you may have missed, I’m going to share a clip from that conversation in today’s episode. So, without further ado, here are Rachel Nielsen and Heather Chesnutt from our webinar.
Heather Chesnutt: So 92% of people trust recommendations from friends and family more than any other form of marketing. Super powerful.
So now we’re going to get into a few tips for your own strategy.
The first one I want to dive into is to integrate your program throughout the customer journey. Think about all those touch points that someone has with your brand. And up on the screen here, we have our own referral program. We drink our own kool-aid, of course, so those are the images you’re seeing here. We have our referral program in the logged in area of the Ambassador marketing technology software. We have it built into our homepage and have a refer-a-friend module. We have a dedicated landing page, and we even include it in our marketing initiatives, things like newsletters and other customer communications. So, think of all those different touch points, especially on something like e-commerce. Think about when somebody is making a purchase, the two areas of peak excitement are when you just made that purchase and when your physical product arrives, right?
Rachel Nielsen: Yeah, absolutely. This is one of the things we always do when onboarding a customer using a customer referral program, is making sure you bake in your referral program everywhere. It should be a part of the experience of being your customer and fit in where it feels natural.
Dana Miller: Wasn’t that fantastic? Now, obviously, that was just the first of a list of several tips that Rachel and Heather shared in that presentation. If you want to see the entire conversation, as well as the customer success stories and everything else, go ahead and click on the link in the video description. Register, and you can watch the entire program on demand.
As always, thank you so much for tuning into In the Know with Intrado Digital Media. I’m Dana Miller. I hope that you are staying safe and healthy. Bye.
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