Insights with Ben Chodor: Featuring Lee Carter
We’re excited to welcome you to our brand-new series: Insights.
Insights will feature exclusive interviews with best-selling authors, sharing secrets to more effective communication techniques that you can start using today.
First, we ask the question: How do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view?
Communication expert Lee Carter has spent nearly 20 years advising and helping the world's most well-known companies do just that.
Carter is president of maslansky + partners, a language strategy firm based on the single idea that "it's not what you say, it's what they hear."
Carter oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and nonprofits in the United States and globally.
In her new book, Persuasion: Convincing Others When Facts Don’t Seem to Matter, Carter shares her secrets about how to persuade anyone. And she stopped by to chat with Intrado Digital Media and tell us a little bit more about how you can do just that.
Please listen to the full conversation below and stay tuned for more soon!
What to Read Next: