West Unified Communications Services
Resources & Insights

IN THE KNOW - Influencer Marketing Strategies for Webcasts

Influencers are anyone who pushes your brand forward. Find out the different company stakeholders that can be your influencers and strategies for getting them involved in your next webcast.

Using Video in Press Releases: Best Practices

The use of video on the web continues to grow and press releases are no exception. Here’s an overview of video best practices for press releases from our West experts.

West Unwraps UCaaS Service Bundles for Retail and Restaurants

A straightforward bundle of unified communications services for retail and restaurant establishments, backed by hands-on support throughout the entire process.

How to Reach Journalists with Your Website

Tips for reaching and successfully pitching stories to journalists through your corporate website

Five Steps to Retaining your Customers

To retain customers takes time, effort and a close eye on analytics throughout the customer lifecycle. What it doesn’t take is a big budget. These five steps can help businesses target their customer's needs without breaking the bank.

Unified Communications Services for Retail and Restaurants

West's services for retail and restaurants solve key communication challenges with modern, cloud-based technology.

The Evolution of the PR Pitch

Taking a look at how the PR pitch has evolved to meet the demands of social media and real-time journalism

How to Find and Partner with the Right Niche Influencers

Working with the right influencer can make all the difference in your campaign. Here’s our advice for finding and partnering with the best one.

How to Make Video Stick: Getting Your Whole Organization Involved in Video Creation

Before diving into creating external video content, a good place to focus is on video for internal communications and getting all members of your organization involved. Learn how to get started with video and help people become comfortable on camera.