West Unified Communications Services
Resources & Insights

Why Sentiment Analysis is Key to Successful Brand Management

Sentiment analysis is a crucial part of brand management, combining social media monitoring data with online information.

How to Create Exceptional Customer Experiences with 3D Customer Personas

Creating customer personas is the first critical step in mapping the customer journey to create better customer experiences. Here we provide three steps to creating a comprehensive customer persona.

It's Time to Elevate your Conferencing Tools

Conferencing remains a large part of corporate communications strategies. But to optimize employee engagement and productivity, it’s time we elevate our processes and move past audio-only conferencing into the realm of web and video

How Media Monitoring Can Build Your Brand

Read an excerpt from the West Digital Media Solutions e-book Five Ways Media Monitoring Can Benefit Your Business and Brand.

Three Things to Know about West’s VoiceMaxx Cloud Calling

VoiceMaxx Cloud Calling is a Cisco BroadCloud hosted voice solution for small to midmarket businesses. Here are three things to know about the solution.

[Live Webcast] Why Webinars Are Essential for Every Marketer

Join West Digital Media Solutions for a live conversation exploring webcast solutions, and what makes them essential to marketing.

How to Use Webcasts for Employee Engagement

Tips to use webcasting solutions for better employee engagement

Influencer Marketing: What is it and Why is it Important?

Understanding what influencer marketing is, why it’s important and how an influencer marketing platform can enhance your marketing strategy.

The Benefits of Including Trade Media in Press Release Distribution

Discover why trade media is important to your press release distribution and how to use it.