The reality is that creating great content isn’t enough. You also need to create a great content experience that’s engineered to help you reach your goals—and for many of us, our main goal is lead generation.
In this webinar, Hana Abaza, VP of Marketing at Uberflip, will talk about the key elements to consider when optimizing your content experience and maximizing the potential of your premium content, such as webinars, for lead generation.
What will you learn?
- The Benefits of Video - Discuss the variety of reasons for incorporating one-to-many video more extensively into your business communications.
- Pre-event Tips - Learn the tips and tricks for managing the pre-event process to boost attendance and/or your lead generation.
- Capturing Robust Metrics - Get advice on how to best measure the business results generated by your event. Learn what metrics matter most.