Contact Babel business and consumer research reveals that while improving the Customer Experience (CX) is high on the agenda for many organisations, many are still a long way from where they want to be.
- CX technology is under supported and does not give a single view of customers across channels
- Many businesses report being held back by the restrictions of legacy technology and inadequate budgets
- Technology is not the only roadblock to CX: organisational inertia and a lack of time and resource for CX improvements were seen as being almost as important
Download the CX Decision-Makers’ Guide 2018, to learn about the various strategies for maximising Customer Experience while improving profitability and managing costs.
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