[Infographic] How is Social Media Transforming Investor Relations?
In 2019, you can’t build an investor relations strategy without social media.
Stakeholders are increasingly turning to companies’ social networks for information.
Many investors trust platforms like LinkedIn for their research. Using social media for IR, you can provide quick access to FAQs, showcase content about your brand, and share other vital decision-making criteria instantly and with scale.
You need to be where your audience is – or you risk not reaching them. Understanding the transformative benefits of social media for IR will help you create a strategy which engages these stakeholders and meets their needs in the digital age.
Our infographic, How is Social Media Transforming Investor Relations?, highlights five reasons why your firm needs to harness the power of social media, including:
- Expanding reach and audience engagement
- Using big data to drive investment decisions
- Incorporating online video
When building your IR communications strategy, it’s vital to gain a better understanding of conversations across social media using a media monitoring tool. This will help build further engagement between your company and its stakeholders.
Enjoy our infographic, and ask yourself: is my IR program social media friendly?