How to Use Social Media for Employee and Talent Engagement
At face value, it might not seem like human resources and social media are the best fit.
But when it comes to modern recruitment, social media is a must-have. And we're not just talking about LinkedIn.
From Twitter and Facebook to job boards, it's time to give social recruiting another look.
It's a Candidate's Market
In countries like the United Kingdom, record employment rates have made it tough to find great talent. Employers need to stand out to attract the top prospects.
What does that mean? It means the dusty boilerplate that described your company ten years ago isn't going to cut it.
Think about your job post as an advertisement for your company, not just a description of the role.
And think about it in terms of bite-sized, social media-friendly titbits you can more easily promote across your channels—and the channels of others.
Social media content focused on the group the role would be joining, your company's culture or the role's great office location—all of these make for great posts or tweets to drive interested candidates back to your careers hub.
Keep it Social
While automated social media posts might make some things easier, they can also have the unwanted effect of making your content feel less personal.
When you finish adding your job post to LinkedIn, for example, take the time to create unique posts for other networks, like Twitter and Facebook.
This approach will humanize your outreach and prevent issues with incorrect hashtags or social media tags being used across channels—using too many hashtags or the wrong tags will come off as spam.
Remember that more than anything, social networks are intended to be social. You can't start a real conversation with just automated content that doesn’t invite engagement.
Utilize Your Employees
When you’ve made your social media posts, now it’s time to engage employees within your company to spread the word.
Share LinkedIn posts and tweets with groups of employees who are already active on social media, to help give your job postings more awareness and attention.
Chances are, the people who follow your fellow employees on social media (their family and friends) probably know someone who would be interested in the role.
Competitors Are Watching
Do openings within your team spell weakness? Or do they indicate strong growth that your competitors should be worried about?
As you consider this, remember that competitors frequently follow one another across multiple social networks.
Think about ways to spin that unoriginal posting (“Seeking a B2B technology sales professional in our Tokyo office”) into something that will not only perk up candidates' ears, but make the competition uneasy: “Accelerated sales in Japan have us looking for an amazing B2B tech sales pro in Tokyo—is this you?”
Regardless of the role you're recruiting for, or the type of company you work at, the reach social media can offer is too good to pass up.
With a little bit of work and employee engagement, you can turn your social media audiences into potential candidates for your next opening.
Learn how enterprise social media monitoring can tell you what people are saying about your business and brand.
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