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Digital Transformation Has Arrived for PR: Meet Notified

Monday, October 21, 2019 - 11:00
Notified logo as part of Intrado Digital Media blog post

The PR technology that's available today isn't making your life easier.

Maybe you’re tired of logging in and out of multiple platforms to build, distribute and track campaigns. Or perhaps you’re reporting to a marketing manager who needs hard numbers for their demand-gen dashboard, and your slides don’t really demonstrate the business impact of your work.

Maybe you’re frustrated because the expensive tech that you bought isn’t being used by your team―they’re still using time-consuming, manually-created spreadsheets and dashboards.

PR is transforming, and your job is changing. It's getting more complex every day, and the available tools have not kept pace.

That’s why I’m incredibly excited and proud to tell you that Notified―the first end-to-end workflow automation platform for PR―is now available to our customers across North America.

 

 

We acquired Notified in April 2019 because we recognized it as a truly unique platform for PR; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communicatoins workflow into a single platform so you can be more efficient and effective.

Notified is built with customers at its core, because we believe:

  • PR is business-critical, and its value is often misunderstood. When PR pros have access to data, it will help them clearly report on their hard work, using metrics that the C-suite will understand.
     
  • PR tech should be used every day and be simple to use―it should not require multiple subscriptions, log-ins and features that were bolted together without your needs in mind.
     
  • Traditional PR tech is not enough to support the innovation and creativity that the industry is known for.

Notified delivers the following features in a single platform:

  • Listen – Get an instant view of media exposure across global news outlets (online, blogs and print) and tap into millions of social media conversations from more than 150 countries.
     
  • Connect – Discover relevant journalists and brand influencers in real time, from the most viral to the smallest niche. AI-powered recommendations provide optimal engagement and outreach strategies.
     
  • Publish – Create highly visual, dynamic newsrooms that curate owned and earned media and user-generated content. Distribute multimedia press releases via GlobeNewswire and auto-publish to online newsrooms.
     
  • Amplify - Turn customers and brand ambassadors into a marketing force using visualized feeds to syndicate user-generated content from any social media platform directly to websites or other digital touchpoints.
     
  • Measure - Combine insights from earned media performance with owned social account data and media outreach analytics for a 360-degree view of campaign performance.

I’d love to hear about your work and show you the ways that Notified can help maximize your productivity and campaign results. I’d also love to get your candid feedback on the platform. If you’d like to see a demo and schedule some time to chat, you can reach out to me directly here

 


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