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Digital Communications

Why Sentiment Analysis is Key to Successful Brand Management

Why Sentiment Analysis is Key to Successful Brand Management

Hamilton GJ
Thu Apr 18, 2019
With around 2.5 quintillion bytes of data being generated daily, and a major part of it being human impressions and emotions regarding products and brand names, the success or failure of a company... more
How Media Monitoring Can Build Your Brand

How Media Monitoring Can Build Your Brand

Pete Kidd
Tue Apr 16, 2019
This post is an excerpt from our e-book, Five Ways Media Monitoring Can Benefit Your Business and Brand. Download the e-book and learn more about our media monitoring solutions.
Want to know whether... more
[Live Webcast] Why Webinars Are Essential for Every Marketer

[Live Webcast] Why Webinars Are Essential for Every Marketer

Pete Kidd
Thu Apr 11, 2019
When it comes to webinar solutions, did you know that…
Webinars are no longer just for “top of the funnel” leads?
The interaction webinars create generates valuable prospect data?
Your sales team can... more
How to Use Webcasts for Employee Engagement

How to Use Webcasts for Employee Engagement

Hayley Kelman
Mon Apr 8, 2019
The following post is courtesy of Biray Seitz, M.S. as part of client-contributed content to our CONNECT newsletter.
When it comes to employee engagement, webcasts can offer a cost-effective solution... more
Influencer Marketing: What is it and Why is it Important?

Influencer Marketing: What is it and Why is it Important?

James Robbins
Thu Apr 4, 2019
Influencer marketing is nothing new. Celebrities and other well-known individuals have been used to promote products and services since the early 20th century.
However, social media has given rise to... more
The Benefits of Including Trade Media in Press Release Distribution

The Benefits of Including Trade Media in Press Release Distribution

Ijeoma Kanu
Tue Apr 2, 2019
At some point, you may have found yourself wondering about trade media—what it is and why it’s important to your press release distribution strategy.
Let’s begin.
What is Trade Media?
“Trade media”... more
[Infographic] Five Can’t-Miss Tips for Better Performing Content

[Infographic] Five Can’t-Miss Tips for Better Performing Content

Pete Kidd
Thu Mar 28, 2019
Today’s consumers spend nearly one-third of their day engaging with digital content—and their attention has become a precious commodity.
For marketers and PR pros, high-performing content plays an... more
Media Monitoring and IPOs: How Monitoring Can Help Counsel Companies and Executives

Media Monitoring and IPOs: How Monitoring Can Help Counsel Companies and Executives

Jeremy Gibbs
Wed Mar 27, 2019
The transition to a public company presents an opportunity for communications teams to provide strategic counsel.
As such, media monitoring should be one part of the initial public offering (IPO)... more
Let's Go Public: Use Webcasting to Engage Employees During Your IPO

Let's Go Public: Use Webcasting to Engage Employees During Your IPO

Nikkole Couture
Tue Mar 26, 2019
Keeping your employees informed and engaged is challenging enough–doing so while your company goes public is even more difficult.
Along with the glare of media attention that’s often part of the... more
[AMA Article] Webinar Recap: Create Scroll-Stopping Content for Marketing & PR

[AMA Article] Webinar Recap: Create Scroll-Stopping Content for Marketing & PR

Pete Kidd
Mon Mar 25, 2019
West Digital Media Solutions recently joined forces with content and SEO experts from 9thCO, ScribbleLive and PubMatic for a live panel discussion on how to create content that’s engaging, optimized... more
IPO Communications Strategy: Identifying and Understanding Your Audiences

IPO Communications Strategy: Identifying and Understanding Your Audiences

Jacob Smith
Thu Mar 21, 2019
In addition to a company’s founding, making the first sale or becoming profitable, an initial public offering (IPO) is one of the most significant milestones a business can achieve.
Having a strong... more
New eCDN Partners Integrated Into West Studio

New eCDN Partners Integrated Into West Studio

Ben Chodor
Wed Mar 20, 2019
We have exciting news to share!
To support our enterprise customers across the globe with high-quality video delivery, West Studio now integrates with industry leading eCDN partners Hive, Kollective... more
Telling Your Investment Story

Telling Your Investment Story

Nikkole Couture
Tue Mar 19, 2019
Too often, we think of investor relations (IR) as a purely numbers-driven function, focused entirely around the annual corporate reporting cadence: earnings, earnings, earnings, earnings, annual... more
How the PESO Model Can Improve Your Content Strategy

How the PESO Model Can Improve Your Content Strategy

Pete Kidd
Thu Mar 14, 2019
To ensure your communications programs are a success, you must first create a diverse content strategy.
A popular communications blueprint is the PESO (Paid, Earned, Shared, Owned) model. PESO was... more
Using Media Intelligence to Optimize Content

Using Media Intelligence to Optimize Content

Clayton Myers
Tue Mar 12, 2019
As marketers and communicators, we’re told that creating content is key to capturing the attention of our audience and standing out. For those without a robust content creation program, and even... more
New Cryptocurrency and Cannabis Distribution Networks from GlobeNewswire

New Cryptocurrency and Cannabis Distribution Networks from GlobeNewswire

Karen Yu
Fri Mar 8, 2019
At West Digital Media Solutions, we strive to be an innovative partner for our clients by listening to their communications needs and paying attention to news trends. We are excited to share the... more
Five Best Practices for Distributing an Earnings Press Release

Five Best Practices for Distributing an Earnings Press Release

Josh Bouchard
Mon Mar 4, 2019
Companies around the world share their financial results with media and investors by distributing their earnings press releases via a newswire service.
Speed, accuracy, and professionalism are a must... more
10 Ways You Can Improve Your Website Content Right Now

10 Ways You Can Improve Your Website Content Right Now

Hayley Kelman
Tue Feb 26, 2019
Website content—it’s just as important as navigation and usability because it’s what informs investors. It’s the reason they visit your IR website.
While it’s vital your content is accurate and... more
How to Optimize Your Content for Search

How to Optimize Your Content for Search

Lisa Davis
Mon Feb 25, 2019
Did you know that there are five billion internet searches worldwide every day across Google and other search engines?
If consumers are relying that heavily on search for their news, information, and... more
Optimization Tips for Your IR Website and Newsroom

Optimization Tips for Your IR Website and Newsroom

Nikkole Couture
Fri Feb 22, 2019
I know what you're thinking.
"Optimization? Like SEO? Isn't that marketing's problem?"
While we all prefer to leave the complex algorithms that drive website searches to the creative folks in... more
5 Best Practices to Help You Create the Content Your Customers Want

5 Best Practices to Help You Create the Content Your Customers Want

Ben Chodor
Wed Feb 20, 2019
Most organizations are constantly creating content for their customers. From emails to e-books, marketing and communications teams produce a wide range of materials to help customers better use... more
The Key to Delivering Impactful Video Communications in China

The Key to Delivering Impactful Video Communications in China

Ryan Osborne
Tue Feb 19, 2019
Over the past several years, video communications and webcasting have grown into crucial pieces of a communicator's toolkit. This trend has happened globally, with the use of video expected to double... more
[Infographic] How is Social Media Transforming Investor Relations?

[Infographic] How is Social Media Transforming Investor Relations?

Ben Chodor
Thu Feb 7, 2019
In 2019, you can’t build an investor relations strategy without social media.
Stakeholders are increasingly turning to companies’ social networks for information.
Many investors trust platforms like... more
Digital IR Best Practices: Five Things to Know for 2019 [Webinar Recap]

Digital IR Best Practices: Five Things to Know for 2019 [Webinar Recap]

Ben Chodor
Tue Feb 5, 2019
West Digital Media Solutions recently partnered with IR Magazine to present a special webinar on how to modernize your digital IR communications strategy.
Our session featured leading IR experts... more
How to Power-Pack Your PR with Social Media

How to Power-Pack Your PR with Social Media

Hayley Kelman
Tue Jan 29, 2019
The following post is courtesy of Rochelle Reiter at Orange Label as part of client-contributed content to our CONNECT newsletter.
Gone are the days of simply posting a press release on the wire,... more
5 Ways I Use Tech for More Effective Business Travel

5 Ways I Use Tech for More Effective Business Travel

Ben Chodor
Fri Jan 25, 2019
One of the things I enjoy most about being part of a global organization is the opportunity to travel to our different offices to meet our team and see clients in person. I never take for granted how... more
Taking a Strategic, Bottoms-Up Approach to Marketing Communications Strategy

Taking a Strategic, Bottoms-Up Approach to Marketing Communications Strategy

Hayley Kelman
Wed Jan 23, 2019
The following post is courtesy of Johanna Bauman at PubMatic as part of client-contributed content to our CONNECT newsletter.
In a crowded market like advertising technology, it is important to get... more
Why Media Intelligence is Critical to Your PR Workflow

Why Media Intelligence is Critical to Your PR Workflow

Jacob Smith
Tue Jan 15, 2019
At a recent Institute for Public Relations event I attended, I noticed a common trend—PR professionals are constantly trying to stay on top of the ever-changing landscape of social media and how it... more
5 Digital Media Resolutions for 2019

5 Digital Media Resolutions for 2019

Nikkole Couture
Thu Jan 10, 2019
As we close the books on 2018 and begin work on a new year, it's hard not to think about the things we didn’t accomplish last year, or things we could have done differently, especially in our... more
How to Add SEO Optimized Hyperlinks to Your Press Releases

How to Add SEO-Optimized Hyperlinks to Your Press Releases

Josh Bouchard
Wed Jan 2, 2019
One of the most important goals of any online press release is to drive traffic to your website. Whether your company is launching a new product, hosting an event, or featuring new content, embedded... more
Using Video in Press Releases: Best Practices

Using Video in Press Releases: Best Practices

Hayley Kelman
Wed Dec 12, 2018
The use of video in the communications world is increasing rapidly. Video quickly and effectively conveys a message—one that tends to stick with the viewer. Inside your organization, video can be... more
How to Reach Journalists with Your Website

How to Reach Journalists with Your Website

Nikkole Couture
Wed Dec 5, 2018
For many companies, an update to their corporate website or newsroom is a major undertaking involving multiple stakeholders―sometimes the project can stretch for months. Often in the scope of such a... more
The Evolution of the PR Pitch

The Evolution of the PR Pitch

Ben Chodor
Mon Dec 3, 2018
Everyone in PR knows the pitch has changed considerably over the years as email, social media, and real-time journalism continue to shape how we tell stories, and how news is created and shared.... more
How to Find and Partner with the Right Niche Influencers

How to Find and Partner with the Right Niche Influencers

Lisa Davis
Fri Nov 30, 2018
It’s no secret that influencers impact consumer behavior. Snapchat’s $1.3 billion loss in market share in February, which came on the heels of a single tweet from Kylie Jenner, shows the power that... more
How to Strengthen Your Events Strategy with Influencers

How to Strengthen Your Events Strategy with Influencers

Ben Chodor
Tue Nov 27, 2018
Events play a critical role for many organizations as a means to build brand awareness, establish thought leadership, educate customers and investors, and drive sales leads. Whether it’s a product... more
European Single Electronic Format (ESEF): What You Need to Know

European Single Electronic Format (ESEF): What You Need to Know

Sven Baltrusch
Fri Nov 23, 2018
The European Single Electronic Format (ESEF) is the electronic reporting format in which issuers on EU regulated markets will prepare their annual financial reports from January 1, 2020. Today,... more
5 Great Features to Make Your IR Webcast More Engaging

5 Great Features to Make Your IR Webcast More Engaging

Lisa Davis
Fri Nov 16, 2018
Making your investor relations (IR) webcast interesting and engaging can be difficult.  Uninspired presenters, dull subject matter, or a poor quality webcasting platform can cause your audience to... more
Video for Investor Relations

How to Make the Transition to Video Earnings Calls

Trilby Lawless
Wed Nov 14, 2018
Video has been proven to increase the effectiveness of communication across the board. As Simon Bryan, Managing Director, Americas of Lumi pointed out, “You’ve never seen an audio-only gender reveal... more
West Client Summit, Telling Y/OUR Story: Watch All Sessions On Demand

West Client Summit, Telling Y/OUR Story: Watch All Sessions On Demand

Trilby Lawless
Mon Nov 5, 2018
This year’s live streams from the West Client Summit are now available on demand broken up by session. Learn more about what this year's Summit was all about in our quick introduction video, and... more
Media Monitoring: Four Ways to Profit from Your Competitor’s Digital Strategy

Media Monitoring: Four Ways to Profit from Your Competitor’s Digital Strategy

Lisa Davis
Wed Oct 31, 2018
“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” – Sun Tzu.
Smart companies know they can learn a lot by investigating the competition. Keeping up with... more
GlobeNewswire Press Releases Now Available in Apple News

GlobeNewswire Press Releases Now Available in Apple News

Lisa Davis
Tue Oct 30, 2018
Providing our customers with the widest range of options for their press release distribution has been a cornerstone of our business for decades. As technology advances, new and different... more
Webinar Recap: How Owned Media Can Drive Strategic Communications & Brand Growth

Webinar Recap: How Owned Media Can Drive Strategic Communications & Brand Growth

Hayley Kelman
Thu Oct 25, 2018
Your owned digital media properties―your company website and blog―are your stage for producing and delivering relevant content to your audiences. Using videos, case studies, infographics, ebooks,... more
Press Release Editing Tips

Press Release Editing Tips from GlobeNewswire Editors

Lisa Davis
Thu Oct 18, 2018
Accuracy and timeliness are critical factors in distributing your releases, and West's GlobeNewswire editorial team has advice and editing tips to address many of the common errors they see every day... more
Understanding your social media audience

Microblogs, Visual Platforms and Unicorns: What Social Media Channels are Right for Your Audience?

Ben Chodor
Wed Oct 3, 2018
Social media is a topic that excites and challenges PR, IR and marketing pros alike.
Value is one of the greatest commodities on social media, which is why brands must have an intimate understanding... more
Website Design for IR Websites

Modern Web Design for IR Websites

Nikkole Couture
Wed Sep 19, 2018
In an earlier post we talked a bit about the sea change that's happened for IR websites over the last decade―that is, a shift from simply meeting regulatory requirements to using best practice design... more
SEO for Investor Relations Websites

SEO for IR Websites

Robert Iannuzzi
Thu Sep 6, 2018
The world of search engine optimization is extremely complex and fast-moving. You will hear over and over again that you need a complex SEO strategy, you need to hire an SEO professional, and you... more
Design IR Website

How to Design Your IR Website

Nikkole Couture
Tue Aug 28, 2018
Years ago, it used to be that the design of an IR website was pretty far down on the priorities list. Providers and clients alike focused almost entirely on meeting regulatory requirements,... more