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5 Tips to Better Leverage Your Media Contacts Database
Pete Kidd
Tue Jun 11, 2019
Whether you’ve maintained a curated list for years or are wetting your feet and looking into a paid solution, a media contact database is a powerful tool to help build relationships and amplify your... more

Cloud Contact Center

create customer personas

How to Create Exceptional Customer Experiences with 3D Customer Personas

Sandie Simms
Thu Apr 18, 2019
At West we understand that investing in a new technology system or adding a new communications channel is not in itself a CX strategy. So, we’ve produced a series of expert guides to help our... more

Conferencing & Collaboration

Enhance Teamwork with Video

How Video Can Help Enhance the Power of Teamwork

Brian Trampler
Wed May 8, 2019
We agree, “teamwork makes the dreamwork,” and it turns out, there’s some science to back this up. Studies show that working in teams can improve productivity, increase profitability, produce better... more

Hosted Voice & Networks

VoiceMaxx Cloud Calling

Whiteboard Fridays: VoiceMaxx Cloud Calling - Enterprise-grade Hosted Voice for the Midmarket

Kevin McMahon
Fri May 17, 2019
In early 2018, Cisco announced the completion of its acquisition of BroadSoft, changing the dynamics of the UCaaS market and adjacent cloud-based contact center market. Following the acquisition,... more

Webinars & Enterprise Streaming

Power of HIMSS TV: Enterprise Television Marks the Future of Marketing

The Power of HIMSS TV: Enterprise Television Marks the Future of Marketing

Drew VanVooren
Tue Feb 12, 2019
For the second year in a row, HIMSS TV is back to bring the world’s largest health, information and technology conference to the laptop, TV and mobile phone screens of over 110,00 unique viewers... more

Unified Communications

Cisco vs Microsoft Collaboration

Whiteboard Fridays: Comparing Cisco and Microsoft in the Collaboration Space

Kevin McMahon
Fri Jun 7, 2019


When stepping up to the collaboration buffet, IT leaders now have more options to choose from than ever. In the early days of unified communications, organizations were somewhat constrained to... more