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Why Sentiment Analysis is Key to Successful Brand Management
Hamilton GJ
Thu Apr 18, 2019
With around 2.5 quintillion bytes of data being generated daily, and a major part of it being human impressions and emotions regarding products and brand names, the success or failure of a company... more

Cloud Contact Center

create customer personas

How to Create Exceptional Customer Experiences with 3D Customer Personas

Sandie Simms
Thu Apr 18, 2019
The author of this post is based in the U.K.
At West we understand that investing in a new technology system or adding a new communications channel is not in itself a CX strategy. So, we’ve produced... more

Conferencing & Collaboration

Elevate your conferencing tools

It's Time to Elevate your Conferencing Tools

Kevin McMahon
Wed Apr 17, 2019
For years, companies relied on an in-room or remote audio conferencing system to gather employees for important meetings. A high quality audio connection remains arguably the most vital component to... more

Hosted Voice & Networks

VoiceMaxx Cloud Calling

Three Things to Know about West’s VoiceMaxx Cloud Calling

Monica Ellis
Mon Apr 15, 2019
West recently announced the launch of a brand new hosted voice solution! VoiceMaxx Cloud Calling is a Cisco BroadCloud hosted solution with enterprise-grade calling features, designed for small to... more

Webinars & Enterprise Streaming

Power of HIMSS TV: Enterprise Television Marks the Future of Marketing

The Power of HIMSS TV: Enterprise Television Marks the Future of Marketing

Drew VanVooren
Tue Feb 12, 2019
For the second year in a row, HIMSS TV is back to bring the world’s largest health, information and technology conference to the laptop, TV and mobile phone screens of over 110,00 unique viewers... more

Unified Communications

Manufacturing Technology Best Practices

Real-world Best Practices in Manufacturing Operations

Monica Ellis
Fri Mar 1, 2019
No matter the product, every manufacturer looks for new ways to improve quality while lowering costs. And the best way to do that is by following well-established best practices in manufacturing... more